Colin Horan
Strategic Partner, FMCG
Professional Background:
As a Strategic Partner at Bauer Media Outdoor UK, Colin works closely with key clients, educating them about the advantages of Out of Home (OOH) while applying his expert knowledge of the FMCG category. With a wealth of OOH experience, Colin joined Bauer Media in 2016, working on super-premium digital products, such as Storm, before climbing the ranks to Strategic Partner.
Outside of work, Colin enjoys spending time in the mountains hiking, alongside his interests in photography and snowboarding. He is also an avid sports enthusiast, regularly playing golf, tennis and padel.
Expertise:
- Strategic Partnerships: Expertise in developing and nurturing long-term strategic partnerships within the FMCG sector.
- Client Relationship Management: Proven track record in managing and enhancing client relationships to ensure satisfaction and loyalty.
- Media Sales: Extensive experience in media sales across various platforms and formats, specializing in Out of Home advertising.
- Campaign Strategy: Skilled in designing and implementing effective advertising campaigns that align with client objectives.
- Business Development: Strong background in identifying and capitalizing on new business opportunities to drive growth.
- Sector Specialisation: Deep knowledge of the FMCG and Retail industries.
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