Bauer Media Outdoor joins forces with Cash for Kids

Bauer Media Outdoor (BMO) is partnering with Cash for Kids as the latest hero charity partner, supporting the children's charity with media space donations and staff volunteering.

As a Platform for Good, BMO looks to support charities and social good organisations on a long-term basis, helping to amplify their messages and empowering colleagues to get actively involved in those partnerships.

BMO will support Cash for Kids with free advertising space across its digital OOH sites nationwide throughout the year, and staff volunteering and has also confirmed the charity as their Christmas charity partner for 2025.

Cash for Kids will be the first children's charity to be supported by Bauer Media Outdoor on an ongoing basis and sits alongside their other hero charities: The King's Trust, EFL in the Community, Keep Britain Tidy, Scope and the Brixton Finishing School. As part of the partnership, awareness-raising adverts for the charity will soon feature as the fallback copy across the digital portfolio to fill any void media space.

Martin Corke, Chief Marketing Officer UK and Europe Marketing Lead at Bauer Media Outdoor, said: “We’re excited to partner with Cash for Kids and build on the incredible efforts of our Bauer Media colleagues in supporting this amazing charity. Our advertising screens will raise further national awareness and make a meaningful difference in the lives of disadvantaged children throughout the year—especially this Christmas, when Cash for Kids will be our festive charity partner.”

Sally Aitchison MBE, Managing Director at Cash for Kids, said: “We're thrilled to be working with Bauer Media Outdoor and for the opportunities this partnership will bring to everyone involved. I can't wait to see us on their screens, and we have some exciting plans for Christmas - so keep your eyes peeled!”