Cromination

Evening city street with light trails of passing cars in front of a building featuring illuminated advertising panels for the all-electric XPENG G6 car.

Cromination

Multiple Lacoste Eyewear billboards with a man wearing glasses above a busy multi-lane road.

Cromination

Three large yellow billboards along a highway at night with black and white dog illustrations and the words 'Love that feeling?'

Cromination

Blurred traffic passing in front of a building with multiple large HSBC digital billboards advertising wealth management.

Stretching 72 metres across six digital screens, this landmark site dominates Cromwell Road, Kensington & Chelsea’s primary arterial route connecting central London with Heathrow Airport, lined with luxury hotels, residential apartments and world-renowned museums.

Targeting six lanes of vehicular traffic, this landmark site delivers exceptional visibility to affluent local residents, international visitors and tourists travelling to some of London’s most iconic cultural destinations.

Copy on the screens can be updated every 1 minute and brands can set the lighting behind the screens to one specific colour by providing an RGB code.

6
super-premium digital screens
3.5m
estimated impacts over 2 weeks

Source

Route 58

63%
of the audience are ABC1
28%
more likely to be seen by high earners

Points of interest

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Cromination Specifications

Full Specifications
Table 1
Number of Screens Screen Artwork Logo Box Artwork Screen Height Screen Width
6 1824px x 432px 432px x 96px 3 metres 12.2 metres
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Ready to find out more about how our super-premium digital screens can work for you? For a copy of our rate card, or to find out more about our Storm network – fill in the form and we'll be in touch.