Icons, Landscape Collection
Stretching 72 metres across six digital screens, this landmark site dominates Cromwell Road, the main thoroughfare through the prestigious London borough of Kensington & Chelsea.
Cromwell Road is a key route connecting central London with Heathrow Airport. Lined with luxury hotels, residential apartments and world-renowned museums, including the Natural History Museum, Science Museum and the Victoria & Albert Museum, the area benefits from a consistent flow of traffic every day of the week.
Reaching six lanes of vehicular traffic, this site delivers exceptional visibility to affluent local residents, international visitors and tourists travelling to some of London’s most iconic cultural destinations.
Featuring bespoke lighting, brands can illuminate the structure in a colour of their choice, while creative across all six screens and digital logo boxes can refresh every sixty seconds for maximum impact.
6
super-premium digital screens
3.5m
estimated impacts over 2 weeks
Source
Route 58, based on 25% SOT
63%
of the audience are ABC1 Source Route 58
Source
Route 58
28%
more likely to be seen by high earners
Source
Route 58
Points of interest
Explore our interactive map to discover the Cromination in its environment and what’s around it.
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