Drake Circus
UK's leading malls video network

Advertise at Drake Circus

Get your brand in front of engaged shoppers at Drake Circus with premium DOOH advertising in one of the South West's leading retail destinations. Located in the heart of Plymouth, Drake Circus attracts shoppers from across Devon and Cornwall, creating opportunities for brands to connect with consumers in a busy city-centre retail environment.

With 351K weekly footfall and a strong mix of retail brands, advertising at Drake Circus enables brands to reach consumers throughout the shopping journey. Whether visitors are making planned purchases, browsing leading retailers or spending time in the city centre, digital advertising screens positioned across the centre help brands build awareness and maintain visibility at key moments during a visit.

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Why advertise here

A high-footfall city-centre retail destination

Connect with shoppers at one of the South West's most popular shopping destinations. Combining premium digital advertising formats with strong audience demographics and a diverse retail offer, Drake Circus provides an effective environment for Digital Out of Home advertising campaigns.

351k
weekly footfall

TW Research Associates

77
retailers

TW Research Associates

56 mins
average dwell time

TW Research Associates

62%
under 44 audiences

TW Research Associates

51%
ABC1 consumers

TW Research Associates

54
TW Ranking

TW Research Associates

A leading shopping destination in Plymouth

Position your brand in one of Plymouth's best-known retail destinations. Home to a mix of fashion, lifestyle and everyday retail brands, Drake Circus attracts consistent footfall throughout the week and serves shoppers from across Plymouth and the wider South West region.

Its city-centre location, strong retailer mix and regional appeal make it an attractive environment for brands looking to increase visibility and engage consumers. Whether supporting a product launch, driving brand awareness or amplifying a wider media campaign, Drake Circus provides access to a highly engaged shopping audience.

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At a glance: Drake Circus advertising

Reach shoppers across Plymouth, Devon and the wider South West with premium digital mall screens. Combining strong footfall, a well-established retail offer and strategically positioned screen locations, Digital Out of Home advertising at Drake Circus helps brands stay visible throughout the shopper journey.

Maximum reach

Reach audiences at scale

Make an impact in a retail destination generating 351K weekly footfall, attracting shoppers from Plymouth and across the surrounding region.

Premium formats

Deliver standout campaigns

Activate campaigns across full-motion digital screens and large-format XL displays positioned throughout the centre.

Young audience profile

Connect with active shoppers

Reach a predominantly younger audience, with 62% of shoppers under 44, in a busy city-centre retail environment.

Full coverage

Be seen throughout the shopper journey

Strategically positioned screens maximise visibility and repeated exposure as shoppers move throughout the centre.

Malls Live

Reach audiences throughout Drake Circus with a network of premium Out of Home digital advertising screens. Positioned along key shopper routes, the full-motion screens help brands maximise visibility and maintain a presence throughout the customer journey.

  • 14 full-motion digital screens
  • High-footfall mall locations
  • Ideal for always-on campaigns

Malls Live XL

Deliver standout campaigns with large-format digital advertising designed for maximum impact. Positioned in prominent locations, XL screens help brands capture attention in one of Plymouth's busiest retail environments.

  • 1 large-format XL digital screen
  • Premium placement in high-traffic areas
  • Designed for launches and high-impact campaigns

Start your Drakes Circus campaign

Get in touch with our team to create a tailored mall advertising campaign in Plymouth that delivers measurable impact. Fill in the form and we'll be in touch.