Sytner Mercedes Benz case study
Driving showroom visits with premium mall DOOH
To launch the all-electric Mercedes-Benz GLC, Sytner Mercedes-Benz used digital mall screens across six high-profile shopping centres, each chosen for its proximity to a local dealership. Placing the GLC in premium, high-footfall retail environments put it in front of an affluent AB audience and turned local awareness into showroom enquiries.
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The All-Electric GLC
See how Sytner Mercedes-Benz used digital mall advertising to launch the all-electric GLC, reaching affluent shoppers in six premium shopping centres close to its dealerships and driving local showroom enquiries.
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Campaign
To launch the all-electric Mercedes-Benz GLC, Sytner Mercedes-Benz set out to raise awareness among an affluent AB audience and encourage visits to its local dealerships. The campaign used digital mall screens across six high-profile shopping centres, putting the latest model launch in front of shoppers in premium retail environments.
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Strategy
Each shopping centre was selected for its proximity to a Sytner Mercedes-Benz dealership, combining large and small-format DOOH screens to maximise local relevance. By placing the GLC within high-footfall malls, the campaign reached an audience already aligned with the brand's target customer profile, close to where they could see the car in person.
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Results
The location-led approach delivered increased local awareness of the latest model launches and drove showroom enquiries across Sytner's dealerships.
BMO have been extremely helpful in providing us with some high-profile mall campaigns since the start of the year. We have been particularly impressed with the quality of service and proactive commitment to customer satisfaction.
Simon Gravelle-Eagles | Marketing Manager - Group OEM
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