Lindsay Rapacchi

Professional Background:

Lindsay Rapacchi is Director of Research and Insight at Bauer Media Outdoor UK, bringing over 20 years of experience in media, most of it in Out of Home. Known for turning complex marketing theory into accessible, actionable insight, Lindsay leads research that shapes strategy, supports client growth, and champions the power of brand-led marketing.

With expertise spanning consumer behaviour, market trends, and data-driven storytelling, Lindsay plays a central role in shaping Bauer Media Outdoor’s thought leadership and innovation agenda.

Expertise:

• Strategic Direction: Crafting growth plans for Out of Home. 

• Market Insights: Analyzing consumer behavior and trends. 

• Research Methodologies: Designing insightful research projects. 

• Brand-led Marketing: Advocating strong brand strategies. 

• Client Relations: Building strong client relationships. 

• Data Analysis: Interpreting data for informed decisions. 

• Thought Leadership: Shaping industry discourse and innovation. 

Lindsay's combination of hands-on experience and academic prowess positions him as a thought leader in research, insight, and strategic planning. His commitment to excellence and continuous learning ensures that he remains at the forefront of industry innovation, delivering unparalleled value to clients and stakeholders alike.