Charlotte Adley

Professional Background:

Charlotte Adley is Client Lead, FMCG at Bauer Media Outdoor, specialising in shaping effective Out of Home (OOH) strategies for FMCG brands and portfolios.

Starting her career in media agencies, she has experience across campaign planning and strategy, helping clients translate their business objectives into effective media solutions. She supports brands in navigating the evolving OOH landscape, ensuring campaigns are both strategically sound and creatively impactful.

Charlotte leverages her expertise to help FMCG brands achieve greater visibility, engagement and sustained brand growth.

Outside of work, Charlotte enjoys travelling, keeping fit and discovering new recipes. She’s always keen to try new product flavours and variants — current favourites include non-alcoholic beer ranges and anything with Biscoff in.

Expertise:

• Category Knowledge: Deep understanding of the FMCG landscape
• Campaign Strategy: Leveraging agency and communications planning experience to identify the right strategy for each brief
• Media Planning: Developing and implementing effective OOH campaign approaches to achieve client objectives
• Client Relationships: Building strong, collaborative partnerships as a strategic advisor to key FMCG clients