Programmatic Occasions

Big retail, sporting or cultural occasions to first party data activations, they’re all chances to reach the right audiences, and we’ve made it easy. Our Programmatic Occasions gives you ready to use deals built around the year's biggest opportunities through our proprietary Bauer Media AdAstra tool to build out audience segments, helping you connect with the right audiences.

How to activate on curated deals

‍Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

Select the SSP of your choice.
Input the Deal ID you want into your DSP
Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.

Select your SSP

Must have moments

Occasion activation

An elderly couple walking arm in arm inside a modern building near a digital advertisement for a free senior bus pass.

Staycations

Target UK audiences looking to escape to the the coastline or countryside for some much needed time away.

Please select your SSP from the list above to access the relevant Deal ID for you.

Outdoor digital billboard in a busy city street showing a Tesco receipt with grocery items listed.

World Cup

Make the winning play this World Cup to target sporting fans nationwide. LaunchPAD is here to ensure your campaign hits the back of the net.

Please select your SSP from the list above to access the relevant Deal ID for you.

Bus stop ad for Calpol SixPlus showing a smiling child with glasses balancing a soccer ball on their head and text about fast pain and fever relief for children.

Premier League 25/26

Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!

Please select your SSP from the list above to access the relevant Deal ID for you.

Street phone booth with an orange advertisement saying 'Marathons are hard. Growing a business shouldn't be.' by HubSpot.

Sporting moments

Reach dedicated sporting fans whether it’s rugby, cricket, running, racing, golf or tennis, sports bring people together and unite communities.

Please select your SSP from the list above to access the relevant Deal ID for you.

Audience activation

Street scene with a digital billboard advertising the Mini Countryman, showing the car driving on a road with the text 'Book your test drive today.'

Car Buyers

Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.

Please select your SSP from the list above to access the relevant Deal ID for you.

Programmatic inventory available

3,242

Adshel Live screens

482

Billboard Live screens

477

Malls Live screens

544

Asda & Sainsbury's Live screens

Contact our team

Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.

Smiling woman with long brown hair wearing a dark green cardigan and gold earrings in a bright indoor setting.

Zoe Risbridger-Smith

Business Development Manager

zoe.risbridger-smith@bauermediaoutdoor.com

Smiling man with glasses and a grey pullover sitting on a yellow modern chair in a brightly lit office lounge.

Samuel Page

Programmatic Customer Success Manager

sam.page@bauermediaoutdoor.com

Smiling woman with blonde hair wearing a white buttoned sweater in an office with glass walls.

Nicola Beresford

Customer Success Manager, LaunchPAD

nicola.beresford@bauermediaoutdoor.com

Smiling young woman with long blonde hair wearing a white shirt in a modern office space.

Gemma North

Customer Success Manager, LaunchPAD

gemma.north@bauermediaoutdoor.com