Programmatic Occasions

Big retail, sporting or cultural occasions to first party data activations, they’re all chances to reach the right audiences, and we’ve made it easy. Our Programmatic Occasions gives you ready to use deals built around the year's biggest opportunities through our proprietary Bauer Media AdAstra tool to build out audience segments, helping you connect with the right audiences.

How to activate on curated deals

‍Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

Select the SSP of your choice.
Input the Deal ID you want into your DSP
Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.

Select your SSP

Must have moments

Occasion activation

Q1 Travel

The time of year when audiences are already planning summer holidays looking to escape the cold weather.

Please select your SSP from the list above to access the relevant Deal ID for you.

Mother's Day

Reach people celebrating Mother's Day by targetgin dads and online shoppers looking for the perfect gift.

Please select your SSP from the list above to access the relevant Deal ID for you.

Premier League 25/26

Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!

Please select your SSP from the list above to access the relevant Deal ID for you.

Ramadan

The month of Ramadan is approaching, where Muslims begin their fast, worship and reflection. Providing a time where brands can connect and show support with OOH.

Please select your SSP from the list above to access the relevant Deal ID for you.

St Patrick's Day

Reach people celebrating St. Patrick's Day parties and gatherings by targeting those who engage in social activities.

Please select your SSP from the list above to access the relevant Deal ID for you.

EFL Cup final

Calling all football lovers, we've put together the deal of the season! Target fans around the upcoming domestic football final.

Please select your SSP from the list above to access the relevant Deal ID for you.

First party data activation

As part of Bauer Media Group, we have access to first party data to deliver even smarter audience planning, powered by Adastra. Within AdAstra, we can draw on first-party data from over 50 of Bauer’s influential Audio and Publishing brands.

Based on observed audience behaviours, AdAstra is seamlessly integrated into Bauer MediaOutdoor’s planning systems. This data is used to build targeted audience segments based on how people listen, read and behave, resulting in smarter and more effective OOH campaign planning.

Car Buyers

Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.

Please select your SSP from the list above to access the relevant Deal ID for you.