Perion
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Input the Deal ID you want into your DSP.
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.
Occasion activation
The time of year when audiences are already planning summer holidays looking to escape the cold weather.
Recommended CPM: £14.50
Audience: Reach audiences that are using travel apps are in 1km proximity of train stations.
Deal ID: RGWsu-85296
Reach people celebrating Mother's Day by targeting dads and online shoppers looking for the perfect gift.
Recommended CPM: £14.50
Audience: Target jewellery, beauty, wellness and luxury shoppers
Deal ID: uGXbm-62108
Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!
Recommended CPM: £11
Audience: Target football fans every weekend in 250m proximity to drinking locations.
Deal ID: OWNJG-74806
The month of Ramadan is approaching, where Muslims begin their fast, worship and reflection. Providing a time where brands can connect and show support with OOH.
Recommended CPM: £14.50
Audience: Reach audiences within a 500m proximity to Mosques.
Deal ID: ZXWft-85384
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Reach people celebrating St. Patrick's Day parties and gatherings by targeting those who engage in social activities.
Recommended CPM: £14.50
Audience : Target audiences in 250m prox to drink places and restaurants
Deal ID: RCJPA-86452
Calling all football lovers, we've put together the deal of the season! Target fans around the upcoming domestic football final.
Recommended CPM: £14.50
Audience: Reach football fans celebrating the EFL cup final in proximity to drinking places.
Deal ID: NtzXx-86381
First party data activation
As part of Bauer Media Group, we have access to first party data to deliver even smarter audience planning, powered by Adastra. Within AdAstra, we can draw on first-party data from over 50 of Bauer’s influential Audio and Publishing brands.
Based on observed audience behaviours, AdAstra is seamlessly integrated into Bauer MediaOutdoor’s planning systems. This data is used to build targeted audience segments based on how people listen, read and behave, resulting in smarter and more effective OOH campaign planning.
Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.
Recommended CPM: £14.50
Audience: Reach automotive audiences in a 1km proximity to used and new car dealerships:
Deal ID: mUxIW-84492
Contact our team
Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.
