Perion

Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

Input the Deal ID you want into your DSP.
Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.

AdAstra first-party audiences

Bauer exclusive audiences

As part of Bauer Media Group, we have access to first party data to deliver even smarter audience planning, powered by Adastra. With AdAstra, we can draw on first-party data from over 50 of Bauer’s influential Audio and Publishing brands.

We've used first-party data to outline 5 key audience groups below that you can actively target with smarter and more effective OOH planning by leveraging our AdAstra data.

Street scene with a digital billboard advertising the Mini Countryman, showing the car driving on a road with the text 'Book your test drive today.'

Car Buyers

Users who are browsing car buying advice, expert reviews, and deals across brands such as Parkers, CAR, and Fleet News.

Recommended CPM: £16

Deal ID: mUxIW-84492

Luxury Seekers

Users engaging with luxury product reviews and content in categories including tech, automotive, and style, spanning brands such as CAR, Parkers, Grazia, and What’s The Best.

Recommended CPM: £16

Deal ID: xOmHY-95856

Movie poster for Scream displayed on a city sidewalk with blurred pedestrians walking by.

Film Fans

Users who are engaged with film and TV content and podcasts including reviews and interviews, across brands such as Empire, Rayo, TV Choice, and heatworld.

Recommended CPM: £16

Deal ID: nixEB-958536

Digital billboard on sidewalk showing man in sportswear with a soccer ball, two blurred pedestrians passing.

Fashionistas

Users who are engaging with articles about the latest fashion trends across brands such as Grazia, Closer, and heatworld.

Recommended CPM: £16

Deal ID: US975EA3HB

Outdoor digital billboard advertising Müller Light Greek style boost bowl with the text Lunch is forever away.

Parents & Families

Users who are looking for parenting advice, product reviews, and listening to parenting-related.

Recommended CPM: £16

Deal ID: 3EFTMDOBIL

Must have moments

Occasion activations

Throughout the year there are plenty of must have moments from retail and sporting to cultural and entertainment events that you can directly tap into with programmatic OOH.

Explore the occasions below to find the perfect moment for you to own.

An elderly couple walking arm in arm inside a modern building near a digital advertisement for a free senior bus pass.

Staycations

Target UK audiences looking to escape to the the coastline or countryside for some much needed time away.

Recommended CPM: £15.50

Audience: Reach UK travellers within 250m proximity to hotels or AirBnB users.

Deal ID: LzWmV-88125

Bright green urban advertisement for Midnite with bold text and gold 3D letters on a city sidewalk.

World Cup

Make the winning play this World Cup to target sporting fans nationwide. LaunchPAD is here to ensure your campaign hits the back of the net.

Recommended CPM: £15.50

Audience: Engage with diehard football fans gearing up for the World Cup.

Deal ID: VRhSa-88136

Festival Season

Make sure you’re finding the right tune and reaching the right audiences planning to attend music gigs and festival across the summer.

Recommended CPM: £15.50

Audience: Reach music concert ticket purchasers on premium DOOH screens.

Deal ID: lgdNy-95861

Back to School

Returning back from summer leisure and downtime, parents’ unwavering focus continues to be placed in Back to School spend to best support their children

Recommended CPM: £15.50

Audience: Reach parents as they prepare to pick up the school essentials.

Deal ID: CXnPe-95849

Wimbledon

As fans look to enjoy strawberries and cream and sip on refreshing courtside beverages, this year's Wimbledon promises to be an ace, especially with PrOOH.

Recommended CPM: : £15.50

Audience: Reach sporting fans who have an interest in tennis.

Deal ID: XGFrB-94495

Audiences beyond London

Audiences in Focus

With 85% of the UK living outside of London, we’ve taken a deeper dive into the similarities and differences of audiences outside the Capital with that of those who live within.

To really get under the skin of today’s consumer we regularly check in with a group of 2000 UK adults on a regular basis to understand their ever-changing moods, habits and behaviours. Explore the audiences below.