Place Exchange
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Input the Deal ID you want into your DSP.
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.
Occasion activation
Premier League 25/26
Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!
Recommended CPM: £11
Audience: Target football fans every weekend in 250m proximity to drinking locations.
Deal ID: bauer-media-outdoor-uk_premier-league-2526-all-dsps
Trophy Season
Calling all football lovers, we've put together the deal of the season! Target fans around the four upcoming domestic and international football finals.
Recommended CPM: £14.50
Audience: Reach football fans in the build up to the domestic and European finals
Deal ID: bauer-media-outdoor-uk_final-season-26-all-dsps
Audience activation
Car Buyers
Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.
Recommended CPM: £14.50
Audience: Reach automotive audiences in a 1km proximity to used and new car dealerships:
Deal ID: bauer-media-outdoor-uk_car-buyers-q1-26-all-dsps
Contact our team
Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.
