Place Exchange
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Input the Deal ID you want into your DSP.
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.
Bauer exclusive audiences
As part of Bauer Media Group, we have access to first party data to deliver even smarter audience planning, powered by Adastra. With AdAstra, we can draw on first-party data from over 50 of Bauer’s influential Audio and Publishing brands.
We've used first-party data to outline 5 key audience groups below that you can actively target with smarter and more effective OOH planning by leveraging our AdAstra data.
Car Buyers
Users who are browsing car buying advice, expert reviews, and deals across brands such as Parkers, CAR, and Fleet News.
Recommended CPM: £16
Deal ID: bauer-media-outdoor-uk_1p-car-buyers-all-dsps
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Luxury Seekers
Users engaging with luxury product reviews and content in categories including tech, automotive, and style, spanning brands such as CAR, Parkers, Grazia, and What’s The Best.
Recommended CPM: £16
Deal ID: bauer-media-outdoor-uk_luxury-seekers
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Film Fans
Users who are engaged with film and TV content and podcasts including reviews and interviews, across brands such as Empire, Rayo, TV Choice, and heatworld.
Recommended CPM: £16
Deal ID: bauer-media-outdoor-uk_1p-film-fans-all-dsps
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Fashionistas
Users who are engaging with articles about the latest fashion trends across brands such as Grazia, Closer, and heatworld.
Recommended CPM: £16
Deal ID: bauer-media-outdoor-uk_1p-fashionistas-all-dsps
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Parents & Families
Users who are looking for parenting advice, product reviews, and listening to parenting-related.
Recommended CPM: £16
Deal ID: bauer-media-outdoor-uk_1p-parenting-all-dsps
Occasion activations
Throughout the year there are plenty of must have moments from retail and sporting to cultural and entertainment events that you can directly tap into with programmatic OOH.
Explore the occasions below to find the perfect moment for you to own.
Staycations
Target UK audiences looking to escape to the the coastline or countryside for some much needed time away.
Recommended CPM: £15.50
Audience: Reach UK travellers within 250m proximity to hotels or AirBnB users.
Deal ID: bauer-media-outdoor-uk_staycations-26-all-dsps
World Cup
Make the winning play this World Cup to target sporting fans nationwide. LaunchPAD is here to ensure your campaign hits the back of the net.
Recommended CPM: £15.50
Audience: Engage with diehard football fans gearing up for the World Cup.
Deal ID: bauer-media-outdoor-uk_world-cup-26-all-dsps
Festival Season
Make sure you’re finding the right tune and reaching the right audiences planning to attend music gigs and festival across the summer.
Recommended CPM: £15.50
Audience: Reach music concert ticket purchasers on premium DOOH screens.
Deal ID: bauer-media-outdoor-uk_festival-goers-26-bmo
Wimbledon
As fans look to enjoy strawberries and cream and sip on refreshing courtside beverages, this year's Wimbledon promises to be an ace, especially with PrOOH.
Recommended CPM: £15.50
Audience: Reach sporting fans who have an interest in tennis.
Deal ID: bauer-media-outdoor-uk_wimbledon-all-dsps-bmo
Back to School
Returning back from summer leisure and downtime, parents’ unwavering focus continues to be placed in Back to School spend to best support their children
Recommended CPM: £15.50
Audience: Reach parents as they prepare to pick up the school essentials.
Deal ID: bauer-media-outdoor-uk_back-to-school-26-all-dsps
Audiences in Focus
With 85% of the UK living outside of London, we’ve taken a deeper dive into the similarities and differences of audiences outside the Capital with that of those who live within.
To really get under the skin of today’s consumer we regularly check in with a group of 2000 UK adults on a regular basis to understand their ever-changing moods, habits and behaviours.
Explore the audiences below.
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Students
Target our screens across the UK that over index against Students.
Recommended CPM: £15.50
Deal ID: bauer-media-outdoor-uk_students-all-dsps
Sports Fans
Target our screens across the UK that over index against Sports Fans.
Recommended CPM: £15.50
Deal ID: bauer-media-outdoor-uk_sports-fans-all-dsps
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Families
Target our screens across the UK that over index against Families.
Recommended CPM: £15.50
Deal ID: bauer-media-outdoor-uk_families-all-dsps
Alcohol Drinkers
Target our screens across the UK that over index against Alcohol Drinkers.
Recommended CPM: £15.50
Deal ID: bauer-media-outdoor-uk_alcohol-drinkers-all-dsps
Contact our team
Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.
