Place Exchange
Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:
- Input the Deal ID you want into your DSP.
- Bid against the deal utilising our targeted sites which best suit the deal audience.
All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.
Occasion activation
The time of year when audiences are already planning summer holidays looking to escape the cold weather.
Recommended CPM: £14.50
Audience: Reach audiences that are in market planning their next holiday getaway.
Deal ID: bauer-media-outdoor-uk_travel-q1-26-all-dsps
With London Fashion Week around the corner, target those looking refresh their wardrobe for the new season.
Recommended CPM: £14.50
Audience: Targeting fashion lovers, lifestyle and beauty & wellness enthusiats across the UK.
Deal ID: bauer-media-outdoor-uk_london-fashion-week-all-dsps
Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!
Recommended CPM: £11
Audience: Target football fans every weekend in 250m proximity to drinking locations.
Deal ID: bauer-media-outdoor-uk_premier-league-2526-all-dsps
A sentimental occasion filled with love searching and celebrating with friends, family and loved ones.
Recommended CPM: £14.50
Audience 1 : Reach the romantics buying presents for their loved ones.
Deal ID: bauer-media-outdoor-uk_valentines-day-romantics-all-dsps
Audience 2 : Reach the ones looking to find love who use dating app users.
Deal ID: bauer-media-outdoor-uk_valentines-day-singles-all-dsps
The month of Ramadan is approaching, where Muslims begin their fast, worship and reflection. Providing a time where brands can connect and show support with OOH.
Recommended CPM: £14.50
Audience: Reach audiences within a 500m proximity to Mosques.
Deal ID: bauer-media-outdoor-uk_ramadan-all-dsps
Audience activation
Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.
Recommended CPM: £14.50
Audience: Reach automotive audiences in a 1km proximity to used and new car dealerships:
Deal ID: bauer-media-outdoor-uk_car-buyers-q1-26-all-dsps
Contact our team
Get in touch with one of our programmatic team to discuss how your brand can make the most of programmatic Out of Home.
