Broadsign Programmatic Occasions

Broadsign

Activate against our audience-planned, curated deals seamlessly across any DSP. To use, simply:

Input the Deal ID you want into your DSP.
Bid against the deal utilising our targeted sites which best suit the deal audience.

All deals are set to First Price, with the floor CPM listed under every deal. Audience information is provided by our in-house tool, Bauer Media AdAstra. If you would like to learn more about AdAstra, our Programmatic Occasions, or have any questions about the deals, please click here to find the contact information of our UK team.

Must have moments

Occasion activation

An elderly couple walking arm in arm inside a modern building near a digital advertisement for a free senior bus pass.

Staycations

Target UK audiences looking to escape to the the coastline or countryside for some much needed time away.

Recommended CPM: £14.50

Audience: Reach UK travellers within 250m proximity to hotels or AirBnB users.

Deal ID: BA5DLTK8ZP

Outdoor digital billboard in a busy city street showing a Tesco receipt with grocery items listed.

World Cup

Make the winning play this World Cup to target sporting fans nationwide. LaunchPAD is here to ensure your campaign hits the back of the net.

Recommended CPM: £14.50

Audience: Engage with diehard football fans gearing up for the World Cup.

Deal ID: 38BZAT9E5D

Bus stop ad for Calpol SixPlus showing a smiling child with glasses balancing a soccer ball on their head and text about fast pain and fever relief for children.

Premier League 25/26

Whether it's donning their favourite kits or having a pint at the pub this season promises to be a scorcher for football fans, especially with PrOOH!

Recommended CPM: £11

Audience: Target football fans every weekend in 250m proximity to drinking locations:

Deal ID: 1LE5PIWU8R

Street phone booth with an orange advertisement saying 'Marathons are hard. Growing a business shouldn't be.' by HubSpot.

Sporting moments

Reach dedicated sporting fans whether it’s rugby, cricket, running, racing, golf or tennis, sports bring people together and unite communities.

Recommended CPM: £14.50

London Marathon: Target runners and audiences across the marathon route.

Deal ID: N42XERFPIW

Audience activation

Street scene with a digital billboard advertising the Mini Countryman, showing the car driving on a road with the text 'Book your test drive today.'

Car Buyers

Target automotive audiences who are planning their next car upgrade or thinking about purchasing a new car on digital screens in locations where intent is high.

Recommended CPM: £14.50

Audience: Reach automotive audiences in a 1km proximity to used and new car dealerships:

Deal ID: PD1XHGL5CK