Outdoor Media Awards Shortlist

Discover who’s made the shortlist and which standout campaigns are competing for an award at the 2026 OMAs.

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2026 Shortlist

This year’s shortlist celebrates thoughtful strategy, imaginative ideas and timeless work that truly resonated. From conversation starters to head‑turners - it’s all here.

American Express – Amex Gold You Do You

Rapport / IMPACT / UM / Dentsu Creative / Ann Squared / Look Up

EE – Safer Sims

Posterscope / Saatchi & Saatchi / Open Connect

Heineken – Fosters Pure Aussie Refreshment

Dentsu X / Dentsu OOH / The Trade Desk

Moss – Building Confidence Back

Craft / Project5 / The Corner / Evolve OOH

P&O Cruises – Sailing to Success

Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk

Transport for London – Santander Cycles

WPP Media OOH / DOOH.com / Wavemaker / VCCP

Berghaus – Capsule Collection 2025

EssenceMediacom North / WPP Media OOH / JCDecaux / Global

Nike – The Journey IIOME

Initiative / Wieden+Kennedy London / Rapport

Netflix – Wednesday Season 2

iProspect / Dentsu OOH

PepsiCo – Walkers Everyone Has a Favourite

OMD / VCCP / Talon

Shelter – Invest in Social Housing

Beyond / Talon

Vodafone Three – Two is Better Than One

Dentsu OOH / Carat / Leo Burnett

AB InBev – Corona Own the Golden Hour

DraftLine London / Starcom / Publicis Media OOH

EE – Safer Sims

Posterscope / Saatchi & Saatchi / Open Connect

IKEA – Oxford Street: An Iconic Launch

iProspect / Mother / Dentsu OOH

Pladis UK – McVitie’s 100 Years

MG OMD / Talon / Artbot / Taylor Herring / adam&eve\TBWA / St Marks Studios / TBG / Capture

Transport for London – Car Drive Nudges

Wavemaker / WPP Media OOH / VCCP

Good Energy – EV Charging That Doesn’t Cost the Earth

Rapport / McCann Manchester

Heineken – Fosters Pure Aussie Refreshment

Dentsu X / Dentsu OOH / The Trade Desk

Kraft Heinz – Heinz Soup

Carat / Dentsu OOH / Perion

P&O Cruises – Sailing to Success

Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk

Tesco Bank – Real Time Exchange Battleground

DOOH.com / WPP Media OOH / EssenceMediacom

Transport for London – Car Drive Nudges

Wavemaker / WPP Media OOH / VCCP

Butcombe Original – Nothing but Original

Bray Leino

Kraft Heinz – Trigger the Taste

Carat / Dentsu OOH / Wieden+Kennedy London

Mondelez – Cadbury Made to Share

VCCP / Girl&Bear / Publicis Media OOH / Spark Foundry

Nestlé – KitKat Better Breaks

WPP Media OOH / EssenceMediacom / OpenMind

P&G – Pampers UK Pamperszzz

PG One London / Publicis Media

Canva – Design Against Dull

Stink Studios / OMD / Grand Visual / Talon / Global

Dr Martens – ZebZag Comfort Confronts Chaos

Arena Media / Evolve OOH / Outernet / Seen Studios

IKEA – Oxford Street: An Iconic Launch

Mother London / iProspect / Dentsu OOH / Ubiquitous

Kellogg’s Cornflakes – See You in the Morning

St Marks Studios / Taylor Herring

Mars – Dreamies Ad Attack

WPP Media OOH / EssenceMediacom / Jack / Build Hollywood / BlowUp Media / adam&eve\TBWA

Nike – The Journey IIOME

Initiative / Wieden+Kennedy London / Rapport

Just Eat – Winter Winners

Rapport / IMPACT / UM

Mars Whiskas – Welcome to PURRADISE™

WPP Media OOH / DOOH.com / EssenceMediacom / AMV BBDO

META – WhatsApp Privacy Promise

Spark Foundry / Kaleida / Outernet / Creative X / Publicis Media OOH

Netflix – Toxic Town

iProspect / Dentsu OOH / Liveposter / Open Media / Ocean Outdoor

Channel 4 – A bigger Channel 4 story

OMD / 4Creative / Talon

Compare the Market – The Simples Way to Save

OMD / Talon

EE – Safer Sims

Posterscope / Saatchi & Saatchi / Open Connect

Kraft Heinz – Trigger the Taste

Carat / Dentsu OOH / Wieden+Kennedy London

IKEA – From Outdoor to InStore

iProspect / Dentsu OOH

Specsavers – Seeing (and Being Seen) Differently

MG OMD / Specsavers Creative / Talon / Grand Visual

Abundance Investments – Community Municipal Investment

Flight Feather / Global

Barnsley Football Club – Paint the Town Red

The Ark Media 

Butcombe Original – Nothing but Original

Bray Leino

Leeds International Festival of Ideas

The Ark Media

Transport for Greater Manchester – Tap & Go

Numodo / Republic of Media

Abel & Cole – Unprocess Your Food

Mediaplus Connect / Hearts & Minds / Behave Consultancy

Channel 4 – Educating Yorkshire

OMD / 4Creative / Talon

Najma – Halal Cooked Meats Back to School

AMS Media / Talon / Najma creative

Sky – Sky Sports Soccer Saturday

Rapport

Spotify Wrapped – Wrappers Delight

Zenith / Curly Media / St Marks Studios / Publicis Media OOH

Bristol Bus Boycott – Designs4Change

Curiosity UnLtd / Bauer Media Outdoor / We the Curious / Forwards Festival / Bristol Business Improvement District / Arts Council England

CoppaFeel! – Feelings

the7stars / Calling / Stink / Talon

EE – Safer Sims  

Posterscope / Saatchi & Saatchi / Open Connect

Macmillan – Mighty Hikes a Summit for Good

Zenith / Publicis Media OOH

Material Focus – Recycle Your Electricals

December19 / billups / GPM360 

Stamp Out Spiking – Keep an Eye Out

Bauer Media Outdoor / Neil Barrie / John Cook / Simon Mistry

Frazzled – The Feeling Ceiling

Matt Roach / Revolt / Flipbook / Ocean Outdoor

Shelter – Invest in Social Housing

Beyond / Talon

St Mungo’s – Herephones

Medialab / billups

Talk Club – H1DD3N NUMBER5

Bauer Media Outdoor

The London HIV Prevention Programme – Let’s Prevent HIV Together

TMW part of Accenture Song / the7stars / Talon

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