Outdoor Media Awards Shortlist
Discover who’s made the shortlist and which standout campaigns are competing for an award at the 2026 OMAs.

2026 Shortlist
This year’s shortlist celebrates thoughtful strategy, imaginative ideas and timeless work that truly resonated. From conversation starters to head‑turners - it’s all here.
American Express – Amex Gold You Do You
Rapport / IMPACT / UM / Dentsu Creative / Ann Squared / Look Up
EE – Safer Sims
Posterscope / Saatchi & Saatchi / Open Connect
Heineken – Fosters Pure Aussie Refreshment
Dentsu X / Dentsu OOH / The Trade Desk
Moss – Building Confidence Back
Craft / Project5 / The Corner / Evolve OOH
P&O Cruises – Sailing to Success
Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk
Transport for London – Santander Cycles
WPP Media OOH / DOOH.com / Wavemaker / VCCP
Berghaus – Capsule Collection 2025
EssenceMediacom North / WPP Media OOH / JCDecaux / Global
Nike – The Journey IIOME
Initiative / Wieden+Kennedy London / Rapport
Netflix – Wednesday Season 2
iProspect / Dentsu OOH
PepsiCo – Walkers Everyone Has a Favourite
OMD / VCCP / Talon
Shelter – Invest in Social Housing
Beyond / Talon
Vodafone Three – Two is Better Than One
Dentsu OOH / Carat / Leo Burnett
AB InBev – Corona Own the Golden Hour
DraftLine London / Starcom / Publicis Media OOH
EE – Safer Sims
Posterscope / Saatchi & Saatchi / Open Connect
IKEA – Oxford Street: An Iconic Launch
iProspect / Mother / Dentsu OOH
Pladis UK – McVitie’s 100 Years
MG OMD / Talon / Artbot / Taylor Herring / adam&eve\TBWA / St Marks Studios / TBG / Capture
Transport for London – Car Drive Nudges
Wavemaker / WPP Media OOH / VCCP
Good Energy – EV Charging That Doesn’t Cost the Earth
Rapport / McCann Manchester
Heineken – Fosters Pure Aussie Refreshment
Dentsu X / Dentsu OOH / The Trade Desk
Kraft Heinz – Heinz Soup
Carat / Dentsu OOH / Perion
P&O Cruises – Sailing to Success
Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk
Tesco Bank – Real Time Exchange Battleground
DOOH.com / WPP Media OOH / EssenceMediacom
Transport for London – Car Drive Nudges
Wavemaker / WPP Media OOH / VCCP
Butcombe Original – Nothing but Original
Bray Leino
Kraft Heinz – Trigger the Taste
Carat / Dentsu OOH / Wieden+Kennedy London
Mondelez – Cadbury Made to Share
VCCP / Girl&Bear / Publicis Media OOH / Spark Foundry
Nestlé – KitKat Better Breaks
WPP Media OOH / EssenceMediacom / OpenMind
P&G – Pampers UK Pamperszzz
PG One London / Publicis Media
Canva – Design Against Dull
Stink Studios / OMD / Grand Visual / Talon / Global
Dr Martens – ZebZag Comfort Confronts Chaos
Arena Media / Evolve OOH / Outernet / Seen Studios
IKEA – Oxford Street: An Iconic Launch
Mother London / iProspect / Dentsu OOH / Ubiquitous
Kellogg’s Cornflakes – See You in the Morning
St Marks Studios / Taylor Herring
Mars – Dreamies Ad Attack
WPP Media OOH / EssenceMediacom / Jack / Build Hollywood / BlowUp Media / adam&eve\TBWA
Nike – The Journey IIOME
Initiative / Wieden+Kennedy London / Rapport
Just Eat – Winter Winners
Rapport / IMPACT / UM
Mars Whiskas – Welcome to PURRADISE™
WPP Media OOH / DOOH.com / EssenceMediacom / AMV BBDO
META – WhatsApp Privacy Promise
Spark Foundry / Kaleida / Outernet / Creative X / Publicis Media OOH
Netflix – Toxic Town
iProspect / Dentsu OOH / Liveposter / Open Media / Ocean Outdoor
Channel 4 – A bigger Channel 4 story
OMD / 4Creative / Talon
Compare the Market – The Simples Way to Save
OMD / Talon
EE – Safer Sims
Posterscope / Saatchi & Saatchi / Open Connect
Kraft Heinz – Trigger the Taste
Carat / Dentsu OOH / Wieden+Kennedy London
IKEA – From Outdoor to In‑Store
iProspect / Dentsu OOH
Specsavers – Seeing (and Being Seen) Differently
MG OMD / Specsavers Creative / Talon / Grand Visual
Abundance Investments – Community Municipal Investment
Flight Feather / Global
Barnsley Football Club – Paint the Town Red
The Ark Media
Butcombe Original – Nothing but Original
Bray Leino
Leeds International Festival of Ideas
The Ark Media
Transport for Greater Manchester – Tap & Go
Numodo / Republic of Media
Abel & Cole – Unprocess Your Food
Mediaplus Connect / Hearts & Minds / Behave Consultancy
Channel 4 – Educating Yorkshire
OMD / 4Creative / Talon
Najma – Halal Cooked Meats Back to School
AMS Media / Talon / Najma creative
Sky – Sky Sports Soccer Saturday
Rapport
Spotify Wrapped – Wrappers Delight
Zenith / Curly Media / St Marks Studios / Publicis Media OOH
Bristol Bus Boycott – Designs4Change
Curiosity UnLtd / Bauer Media Outdoor / We the Curious / Forwards Festival / Bristol Business Improvement District / Arts Council England
CoppaFeel! – Feelings
the7stars / Calling / Stink / Talon
EE – Safer Sims
Posterscope / Saatchi & Saatchi / Open Connect
Macmillan – Mighty Hikes a Summit for Good
Zenith / Publicis Media OOH
Material Focus – Recycle Your Electricals
December19 / billups / GPM360
Stamp Out Spiking – Keep an Eye Out
Bauer Media Outdoor / Neil Barrie / John Cook / Simon Mistry
Frazzled – The Feeling Ceiling
Matt Roach / Revolt / Flipbook / Ocean Outdoor
Shelter – Invest in Social Housing
Beyond / Talon
St Mungo’s – Herephones
Medialab / billups
Talk Club – H1DD3N NUMBER5
Bauer Media Outdoor
The London HIV Prevention Programme – Let’s Prevent HIV Together
TMW part of Accenture Song / the7stars / Talon
Shout about your success
We've made these handy assets to share on your own social media channels - the bragging rights are officially yours.