Bauer Media Bikes
Helping to increase active travel for communities across the UK.
Join the Bauer Media Bikes revolution
In 2024, London alone saw 29 million dockless bike trips, a ridership increase of +58% and in February 2025 the UK Government announced a £300m investment to help deliver increased walking, wheeling and cycling schemes across the country.
We already manage a number of successful bike schemes across Europe including in Malmo and Antwerp, aswell as through Urban Infrastructure Partners with over 10,000 bikes in operation, innovating bike sharing in launching the first electronic locking system in the world.
Why bike schemes matter
Bike schemes aren’t just about getting from A to B, they’re a practical way for cities to become more connected, inclusive, and economically resilient. They do this by:
- Creating new income streams for cities
- Reducing travel costs by up to 90%, making transport fairer and more inclusive
- Delivering £264m* in annual benefits through cleaner air, less congestion, and healthier communities
- Supporting local jobs and career growth
- Generating a 10% return for every £1 invested in public bike-sharing
- Improving connections beyond transport hubs, making journeys smoother for everyone
€305m, source: EIT Urban Mobility
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Designed for urban life
Our flexible, white-label scheme allows bikes to be fully branded and tailored to the unique needs of your community. Whether you’re looking for free-floating or docked solutions, or exploring sponsored and advertising-funded models, our expert in-house teams are here to support you.
From design and build through to ongoing maintenance, we bring the experience and insight needed to deliver a scheme that works seamlessly for your area. As a trusted leader in public infrastructure, we help councils create accessible, sustainable travel options that communities can rely on.
Endless possibilities
We can offer a number of docked and free-floating solutions for cycles and scooters, working closely with you to understand and meet your needs, with revenue models ranging from fully sponsored to advertising-funded. Our solutions include integration into bus shelters with geo-fencing technology to suit a variety of locations, from city centres to transport hubs.
Trusted partner
We have an expert, in-house bike team, with years of experience, ready to help you design, build, and maintain a bike scheme fit for your area.
As a trusted leader in public infrastructure, we achieved 100% contract renewal rate with local and transport authorities in 2025, operating more than 20,000 bus shelters across the UK.
A fully managed solution
Our city-bike app is highly rated, with continuous development based on user experience, technology, and infrastructure that supports it, giving you and users complete peace of mind. We have dedicated teams in place to ensure ongoing maintenance and regular rebalancing of bikes and scooters.
It's time to move with Bauer Media Bikes
From commuting to work, visiting local shops, or accessing essential services, the scheme is designed to support everyday journeys while promoting healthier, greener transport choices.
Check out how neighbourhoods across Oslo benefit from reduced congestion, and more opportunities to stay active outdoors.
Get in touch
Fill in the form to find out more about Bauer Media Bikes and other mobility solutions. One of our dedicated team will be in touch soon!