Reaching Portsmouth
Deliver high-impact OOH advertising in Portsmouth with Bauer Media Outdoor. From roadside to retail environments, we connect brands with 99% of the Portsmouth adult population every two weeks.
As the UK’s only island city and one of the most densely populated areas outside London, Portsmouth packs a lively, engaged audience into every corner, making it a powerful location for South East advertising campaigns.
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Why advertise in Portsmouth?
Portsmouth combines urban density with consistent visitor traffic, creating a compact but high-impact advertising environment. For local businesses, that means sustained visibility across a connected, commercially active audience.
Portsmouth city centre advertising
The city centre delivers high daily footfall across retail, leisure and transport routes, making it a prime location for Portsmouth city centre advertising.
Our network of Portsmouth billboards, Adshel and DOOH screens provides repeated exposure to commuters, shoppers and visitors moving between key destinations including the Historic Dockyard, Gunwharf Quays, Commercial Road and the waterfront.
With audiences travelling through the city throughout the day, from morning commutes to evening leisure, Portsmouth outdoor advertising in the city centre offers sustained visibility and strong campaign frequency in one of the UK’s most densely populated urban areas.
Historic Dockyard
Gunwharf Quays
Commercial Road
The Waterfront
University of Portsmouth
Fratton
City Centre
Retail & supermarket advertising
Supermarket and shopping mall environments are ideal for FMCG, finance, retail, telecoms and seasonal brand activations.
University & student advertising
The University of Portsmouth is home to 31,000 students, including 5,700 international students, and ranks among the UK’s most affordable student cities.
For brands targeting Gen Z and young professionals, Portsmouth DOOH guarantees maximum exposure across key commuter and retail routes.
Super Stops Portsmouth
In partnership with Portsmouth City Council, we’re supporting the delivery of the Super Stops programme - upgrading transport infrastructure across the city to improve accessibility, connectivity and the passenger experience.
Alongside new Super Stops, the wider bus stop network is being refreshed through our Revive programme, extending the life of existing shelters and ensuring investment is delivered consistently across Portsmouth.
In partnership with Portsmouth City Council, we’re supporting the delivery of the Super Stops programme, a major investment in bus stop infrastructure designed to improve accessibility, safety and the overall passenger experience across the city.
Backed by the Department for Transport’s Bus Service Improvement Plan (BSIP) funding, the programme introduces enhanced shelters that provide better lighting, seating, real-time information and modern design to create bus stops that feel safer, more welcoming and easier to use.
Alongside the new Super Stops, the wider network is being improved through our Revive initiative, extending the life of existing shelters and ensuring bus stop infrastructure across Portsmouth remains clean, reliable and fit for purpose.
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Portsmouth advertising FAQs
Everything you need to know about outdoor advertising in Portsmouth
OOH is highly effective, with 72% of residents seeing outdoor ads weekly and 42% taking action after exposure. Campaigns can reach 99% of the adult population every two weeks.
We have OOH and DOOH screens available across the city centre, roadside locations, supermarkets and shopping malls.
Yes. With 31,000 university students and an over-indexing Gen Z population, Portsmouth is ideal for brands targeting younger audiences.
Yes. There are 50+ DOOH screens across roadside and retail environments, allowing flexible and dynamic campaign delivery.
Portsmouth is the UK’s only island city, a major ferry port, and one of the most densely populated urban areas outside London, creating concentrated reach and consistent footfall.
Get in Touch
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.