Advertise in Preston
Engage your audience with Bauer Media Outdoor's Preston advertising solutions. Our strategically located outdoor advertising formats across Preston are designed to maximize brand impact and reach. Whether targeting busy shopping districts or key transport routes, our Preston advertising helps you effectively engage with your desired audience.
Reach a city where local life meets regional movement
Preston is a well-connected Lancashire hub, with strong commuter and transport links between the North and South.
Bauer Media Outdoor offers a network of 91 advertising sites across Preston, combining bus shelter advertising, digital billboards and supermarket advertising.
Preston also has a strong mix of shopping, leisure, sport, culture and green space, giving advertisers opportunities to reach a broad local audience.
Why advertise in Preston?
Preston acts as a transport and retail hub for the surrounding area, with audiences moving between the city centre, residential areas and out-of-town destinations.
The planning data records 1.07% cover, an average frequency of 11.64 and 12.49 GRPs for the Preston network.
Key advertising locations
Preston's advertising network extends across the city centre, transport routes and surrounding retail and leisure destinations, from Fishergate and Friargate to the Capitol Centre, Deepdale Retail Park, and the green spaces at Avenham & Miller Park and Moor Park.
This gives businesses the flexibility to focus campaigns around the parts of Preston most relevant to their customers, whether that's commuters, shoppers, students or leisure-seekers.
Preston city centre is changing
Preston city centre is seeing renewed activity. Following a period of decline after Covid, Preston City Council opened a new central complex designed around leisure, food and entertainment.
The result is a stronger leisure destination that is helping bring audiences back into the city centre.
Digital billboard advertising in Preston
The supplied network includes 1 Billboard Live site, providing a digital billboard option within the Preston market.
Green space and major events
Preston's audience is not only concentrated around shopping and transport. The city has two major green spaces: Avenham & Miller Park in central Preston and Moor Park in the north of the city.
Both are large public spaces used by communities across the city and host major events, demonstrating the range of environments in which Preston audiences spend their time.
A city with a distinctive cultural identity
Preston has a strong connection to popular culture. Animator and creator Nick Park, known for Wallace & Gromit, is from Preston, and an iron statue of the characters is located in the city.
Preston is also home to Spud Bros, whose original spud van continues to operate in the city centre.
These local connections give Preston a character that extends beyond its role as a transport and retail hub.
Bus shelter advertising in Preston
The supplied network includes 79 Adshel Classic sites and 4 Adshel Live sites, providing street-level coverage across Preston.
Locations in the supplied inventory include Preston city centre, Deepdale, Ashton-on-Ribble, Fulwood, Ribbleton and Fishwick, giving brands opportunities to reach audiences throughout their daily journeys rather than relying solely on a single site.
Supermarket advertising in Preston
The network also includes 7 supermarket advertising sites, comprising 1 Asda Live, 2 Morrisons Live, 2 Sainsbury's Live and 2 Sainsbury's Live In Store.
These environments can help brands reach audiences in a more retail-focused setting, complementing wider outdoor activity.
A city with multiple audience environments
Preston combines everyday commuter activity with retail, leisure, sport and community destinations.
For advertisers, that creates opportunities to build visibility beyond a single high street or city-centre location.
Outdoor advertising for businesses in Preston
Preston offers a combination of commuter movement, retail activity, leisure destinations, sport, culture and community spaces.
That makes outdoor advertising relevant for businesses looking to build awareness across the city, whether the objective is local, regional or campaign-specific.
With 91 advertising sites, including 79 Adshel Classic, 4 Adshel Live, 1 Billboard Live and 7 supermarket sites, campaigns can be built around the formats and locations that best suit each business.
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Get in Touch
Looking to advertise in Preston?
Whether you're interested in bus shelter advertising, digital billboards or supermarket advertising, speak to our team about reaching audiences across Preston.
Frequently asked questions
Bauer Media Outdoor offers a range of outdoor advertising formats in Preston, including: Traditional roadside billboards, Digital billboards and screens, Digital bus shelters, Supermarket and retail digital screens
You can advertise across high-footfall areas in Preston, including: Key shopping districts, Transport corridors and commuter routes, Supermarkets and retail locations, Areas close to student and leisure destinations. These locations help brands reach shoppers, commuters and residents throughout the day.
Yes, Preston offers a variety of digital outdoor advertising options, including: Digital billboards and large-format screens, Digital screens at supermarkets and retail locations, High-visibility digital roadside formats. These options support flexible and high-impact campaigns.
The most effective areas for outdoor advertising in Preston include: Shopping streets and retail hubs, High-footfall urban areas, Major transport routes, Areas near educational and leisure venues
Outdoor advertising costs in Preston vary depending on: Advertising format and placement, Location and audience reach, Campaign duration. Bauer Media Outdoor offers flexible packages to suit different budgets, with pricing available on request. Contact us for more information.
Outdoor advertising in Preston offers several benefits, including: Wide reach across shoppers, commuters and residents, Strong visibility in retail and transport environments, Consistent exposure throughout the day, Flexible formats to support different campaign goals