Advertise in Edinburgh
Reaching Edinburgh
For businesses looking to advertise in Edinburgh, Bauer Media Outdoor offers outdoor advertising across street-level, roadside, shopping and retail environments.
Our Edinburgh network combines bus shelter advertising with digital billboards, shopping-centre screens and supermarket advertising, giving businesses different ways to build visibility across Scotland's capital.
Edinburgh's combination of residents, shoppers and visitors — alongside its internationally recognised festival season — creates opportunities for local businesses and brands looking to get noticed across the city.
Whether you're an SME looking to raise awareness or an agency planning a larger campaign, our team can help identify the Edinburgh advertising locations and formats that fit your objectives.
Why advertise in Edinburgh?
Bauer Media Outdoor has 34 advertising sites across Edinburgh, providing a focused mix of street-level, large-format digital and retail advertising.
Our network includes 17 bus shelter advertising sites, complemented by six digital billboards, four digital shopping-centre screens and seven supermarket advertising locations.
Key advertising locations
From central shopping areas to large-format digital billboards and retail environments, our network gives businesses different ways to build visibility across Edinburgh.
Edinburgh city centre
Build visibility around central Edinburgh through outdoor advertising designed to reach people as they shop, work, visit and spend time across the city.
Digital billboards in Edinburgh
For businesses searching for digital billboards in Edinburgh, Bauer Media Outdoor's network includes six digital billboard sites, providing large-format digital advertising opportunities across the city.
Wider Edinburgh
Seven supermarket advertising locations provide another way for businesses to reach audiences in everyday shopping environments across Edinburgh, complementing billboard, bus shelter and shopping-centre advertising.
Advertising around Edinburgh's festival season
Edinburgh's cultural calendar gives businesses opportunities to build visibility during some of the city's busiest periods.
The Edinburgh Festival Fringe is a particularly important part of this. Approximately 2.8 million tickets were issued for Fringe shows in 2026, bringing substantial activity to venues and locations across Edinburgh.
For local businesses, hospitality and leisure brands, retailers and other advertisers, outdoor advertising can help build awareness as people move around the city during the festival period.
Princes Street
Princes Street is highlighted in the supplied local insight as one of Edinburgh's important retail advertising environments, making it a relevant location for businesses looking to build visibility around the city centre.
Fort Kinnaird
Fort Kinnaird Retail Park is highlighted as another important Edinburgh retail destination, creating opportunities for businesses looking to build visibility around shopping audiences.
A capital of culture, shopping and visitors
Edinburgh combines a strong local audience with major shopping destinations and a significant visitor economy.
The city's world-famous festival season creates an additional opportunity for advertisers. In 2026, approximately 2.8 million tickets were issued for Edinburgh Festival Fringe shows, demonstrating the scale of activity around the city during the festival period.
The local insight also highlights Princes Street, George Street and Fort Kinnaird Retail Park as important retail and advertising environments across Edinburgh.
Outdoor advertising for businesses in Edinburgh
You don't need to be a national brand to make an impact with outdoor advertising in Edinburgh.
Whether you're an SME looking to increase local awareness, promote a new opening, advertise an event, capitalise on the festival season or reach customers around a particular part of Edinburgh, our team can help identify suitable advertising opportunities.
From bus shelter advertising and digital billboards to shopping-centre screens and supermarket advertising, we'll help you build a campaign around the locations and audiences that matter to your business.
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Get in Touch
Looking to advertise in Edinburgh?
Whether you're interested in bus shelter advertising, digital billboards, shopping-centre advertising, supermarket screens or a campaign around Edinburgh's festival season, speak to our team about reaching audiences across the city.
Frequently asked questions
Bauer Media Outdoor offers a wide range of outdoor advertising formats in Edinburgh, including: Traditional roadside billboards, Digital billboards and screens, Digital bus shelters
You can advertise across Edinburgh in a range of high-impact locations, including: Princes Street, George Street, Leith Street, including the our super-premium Storm location, Key commuter routes into and out of the city. These locations ensure strong visibility among local residents, commuters, and tourists.
Yes, Edinburgh offers digital billboard advertising suitable for: Flexible and eye-catching campaigns, High-footfall city locations
The most effective areas for outdoor advertising in Edinburgh include: City centre locations, Tourist hubs, Main commuter routes
Outdoor advertising costs in Edinburgh depend on: Advertising format, Location, Campaign length. Bauer Media Outdoor offers tailored packages to suit your marketing goals. For a quote, get in touch.
Outdoor advertising in Edinburgh offers: Broad exposure across residents, commuters, and tourists, High visibility in busy urban environments, Strong support for brand awareness