Leicester is the largest city in the East Midlands and the tenth-largest in the country with a population of around 368,000. One of the oldest cities in the UK, Leicester is rooted in rich history and is even considered the birthplace of the English language we use today. Leicester is also known for its diverse commercial and manufacturing industries and contributed to the growth of its textile offering during the city's industrialisation. Leicester is the home to many different races and cultures which has created a unique and rich heritage demonstrated by the number of festivals that run throughout the year. You'll find this represented in Leicester Market - thought of as Europe's oldest outdoor market that has stood in the same spot for over 700 years. Other recognisable landmarks include Leicester Cathedral and King Power Stadium - home to Premier League football club, Leicester City.
Leicester offers a diverse selection of shopping experiences, including Highcross Leicester which boasts a large selection of retail outlets, restaurants and a cinema, as well as the Haymarket Shopping Centre.
For those interested in a more unique shopping experience, St Martin's Square and the Leicester Lanes area has numerous designer and specialist shops to choose from in addition to The Golden Mile which is renowned for its authentic Indian restaurants, sari shops, and jewellers.
Just a ten-minute walk from the city centre, you'll find Leicester De Montfort University which is attended by around 27,000 students.
Leicester is a lively and vivacious city, making it a great location for businesses that are looking to target all walks of life.
Digital Billboard
On Humberstone Road
City centre advertising
High street screens along London Rd & Charles St
Tradition Billboards
Along Melton Rod & Great Central Street
Leicester train station
Reach audiences with train station advertising
Using outdoor advertising for our COVID campaigns has enabled us to promote different messages simultaneously in different locations to large numbers of our target audiences.
Claire Hughes, Head of Communications for West Northamptonshire Council
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Connecting with customers in Leicester
If you need help communicating your brand's messages to customers in Leicester, we can help. At Bauer Media Outdoor, we're proud to offer a wide range of outdoor advertising sites across the busiest parts of the city. Whether you're looking to target students, commuters or shoppers, we're confident we have the perfect solution for you.
We have a range of products to suit your needs, including traditional and digital billboards as well as digital screens across key leisure and entertainment spots such as shopping malls. Our account managers are armed with a wealth of local knowledge and will identify strategic locations to advertise key messages to your customers in the most cost-effective way. You can trust us to provide a reliable service that will help you seamlessly fit your business into the local culture.
In Leicester, we operate traditional billboards and digital billboards across some of the city's key commuter locations including Abbey Road and Humberstone Road which take you straight into the city centre.
If its shoppers you're trying to reach, we have optimum digital advertising space at the well-frequented Highcross shopping mall.
We're proud to work with local businesses including Beauchamp College, Leicester College, Leicester Drama Society, Mint Securities Limited & David Lloyd Leicester Narborough. If you'd like to grow your business through outdoor advertising, get in touch to see how Bauer Media Outdoor's solutions can help you achieve your advertising objectives.
Outdoor advertising in Leicester – FAQs
Find answers to common questions about advertising formats, locations, and benefits in Leicester.
Bauer Media Outdoor offers a wide range of outdoor advertising formats across Leicester, including:
— Traditional roadside billboards
— Digital billboards and large-format digital screens
— Digital bus shelters
— Retail and transport-based advertising formats
These formats allow brands to reach commuters, shoppers, students, and residents in high-footfall areas across the city.
You can advertise across Leicester in a range of high-impact locations, including:
— Leicester city centre and surrounding commercial districts
— Major routes such as Humberstone Road, Abbey Road, Melton Road, and London Road
— Shopping and retail destinations including Highcross Shopping Centre
— Areas close to transport hubs such as Leicester train station
— Busy urban neighbourhoods and residential areas
Bauer Media Outdoor’s Leicester network enables brands to reach commuters, shoppers, students, and residents throughout the day.
Yes, Leicester offers a strong range of digital outdoor advertising options, including:
— Digital billboards across major roads and urban locations
— Large-format digital screens in high-footfall areas
— Digital formats across retail and transport environments
These digital screens support dynamic, eye-catching campaigns with flexible scheduling.
The cost of outdoor advertising in Leicester depends on several factors, including:
— Advertising format and placement
— Location and audience reach
— Campaign duration and scheduling
Bauer Media Outdoor offers tailored packages to suit different objectives and budgets, with pricing available on request. Get in touch to find out more.
Outdoor advertising in Leicester offers a number of advantages, including:
— High visibility across a major regional city
— Broad reach among commuters, shoppers, students, and residents
— Consistent exposure throughout the day
— A mix of traditional and digital formats to support multi-channel campaigns
This makes outdoor advertising an effective way to build brand awareness and reinforce messaging across the city.
Get in Touch
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.