Situated in the East of England, Essex is one of the UK's home counties and currently has a population of around 1.9 million. The county only has one city, Chelmsford, with the rest of the area comprising of smaller towns, many of them along the eastern coastline. A high proportion of its residents commute to nearby cities for work, most notably, London. The region is known for a range of industries including electronics, science, engineering, and manufacturing. On the whole, Essex is known for its wealth and affluence.
Notable landmarks in Essex include Chelmsford Cathedral, Colchester Castle, and Southend Pier which is recognised by Guinness World Records as the longest pleasure pier in the world. Essex is also home to two English Football League teams - Southend United and Colchester United.
The University of Essex is located just outside Colchester, with two further campuses in Loughton and Southend. Just under 15,000 students attend the University which is part of the Young Universities for the Future of Europe alliance.
As the driest county in the UK, Essex has a great range of outdoor entertainment events throughout the year including festivals, carnivals and concerts. There are a number of well-known leisure and entertainment destinations across the county including Colchester Zoo, Lakeside Shopping Centre and the Adventure Island amusement park in Southend. Across its different locations, Essex has a bustling nightlife with locals often frequenting popular bars, pubs, restaurants, and nightclubs.
Essex is a vibrant and well-populated area, making it an optimum location for businesses to advertise in its vicinity.
Bus stop advertising
A network of locations across Brentwood
Digital screens
Adshel live locations along Basildon high street
Supermarket advertising
Adsa & Sainsbury's digital screens in Harlow
Traditional billboards
Reaching commuters in Braintree
We estimated that we saw a 15-20% increase in direct traffic to the website on weekdays and it gave rise to an approximate 40% increase in total conversions.
Dave Timmis, Founder of Leasing.com
Connecting with customers in Essex
If you're looking for ways to connect with your customers in Essex, we can help. At Bauer Media Outdoor, we offer a whole host of outdoor advertising sites across the busiest parts of the county including Basildon, Brentwood, Chelmsford, Colchester and Southend. Whether you're a small business that's looking to get your name out there or an established business that's launching a new campaign, we're positive we have the right solution for you.
We have a range of products to suit your needs, including billboards, bus shelters, and digital screens across key leisure and entertainment spots such shopping malls and supermarkets. Our account team in Essex will work with you to identify strategic locations and build a campaign for you that will reach your target audience in the most effective way. Bauer Media Outdoor advertising is a trustworthy service that you can rely on.
In Essex, we operate traditional billboards in Colchester which are close to the central train stations, and also to Colchester Castle. We have a wide-reaching range of bus shelter and digital bus shelter advertising across the whole county from Basildon right over to Colchester. We'll work with you to pinpoint where your ideal audience is located.
If you're looking to reach shoppers at the point of purchase, we have advertising spots at some of the biggest supermarkets in the area including Asda and Sainsburys.
Our local customers include councils seeking to drive behavioural change, local companies using directional advertising and local retailers wanting to increase footfall. If you'd like to put your business on the map in Essex, get in touch to see how Bauer Media Outdoor can help you achieve your advertising objectives.
Outdoor advertising in Essex – FAQs
Find answers to common questions about advertising formats, locations, and benefits in Essex.
Bauer Media Outdoor offers a wide range of outdoor advertising formats across Essex, including:
— Traditional roadside billboards
— Digital billboards and large-format screens
— Digital bus shelters
— Supermarket and retail digital screens
You can advertise across Essex, covering major towns and commuter areas, including:
— Basildon, Brentwood, Chelmsford, Colchester and Southend
— Key commuter routes and main roads
— Retail locations and shopping areas
— High-footfall urban and town-centre locations
This network allows brands to reach commuters, shoppers and residents across the county throughout the day.
Yes, Essex offers a strong range of digital billboards. We also offer other digital Out of Home formats, including:
— Digital bus shelters
— Digital screens in retail and high-footfall locations
Digital campaigns can be updated quickly, scheduled by time of day and targeted around commuter and local audiences.
The most effective areas for outdoor advertising in Essex include:
— Major commuter towns and transport corridors
— Shopping centres and retail hubs
— Town centres with strong footfall
— Coastal and leisure destinations
These locations help brands maintain high visibility across a broad mix of audiences.
The cost of outdoor advertising in Essex depends on several factors, including:
— Advertising format and placement
— Location and audience reach
— Campaign duration and scheduling
Bauer Media Outdoor offers tailored packages to suit different objectives and budgets, with pricing available on request. Contact us for a tailored quote.
Outdoor advertising in Essex offers several advantages for brands, including:
— Access to a large and affluent commuter population
— Broad reach across shoppers, residents and families
— High visibility in busy urban and retail environments
— A mix of traditional and digital formats
This makes outdoor advertising a powerful tool for building brand awareness across the county.
Get in Touch
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.