Previously on the Programmatic Picture

Find out why programmatic OOH is the unsung hero of omnichannel campaigns, why you shouldn’t switch off weather triggers when it turns cold, and how Programmatic Occasions make the year’s biggest moments easy to target.

The World Cup came and went, and audiences were on the move. Learn how PrOOH turns live sport into real-world action, explore our new World Cup advertising hub and hear why International Women’s Day still matters.

Everything points to growth. Morrisons Live joins our supermarket network for a combined reach of 11.6m shoppers, file sizes jump from 5mb to 20mb, and Brand Lift Studies reveal a 25% uplift in brand consideration.

Where will your audience be this summer? Discover how drink brands can own key Category Entry Points, what our survey of 2,000+ UK football fans revealed, and how Magners used real-time weather triggers to win the season.

Zoe Risbridger-Smith takes over to explain why context wins during the World Cup, how pairing the right moment with the right message lifts brain response by 32%, and how DCO automates it all.

Meet The Perfect Play: Audience Powered, our new framework built on Presence, Planning and Performance. Plus, a new central resource that makes programmatic OOH genuinely simple.

Q4 audiences are waiting. Explore new curated audiences and contextual PMPs for Halloween, Black Friday and Christmas, and see how to activate them in a few clicks through the Programmatic Hub.

Who and where only get you so far. Learn what Dynamic Creative Optimisation really is, how it scales relevance without scaling your workload, and where Bauer Media LaunchPAD fits in.