Advertise in Derbion
Reach Derbion shoppers
Reach engaged shoppers in the heart of Derby with DOOH advertising at Derbion, a leading retail and leisure destination in the East Midlands. Combining strong weekly footfall with extended dwell time, Derbion offers brands the opportunity to connect with audiences who are actively browsing, exploring and spending.
High-value audiences at scale
Reach engaged shoppers in a retail and leisure destination designed for longer visits. With strong weekly footfall and an average dwell time of 124 minutes, Derbion gives brands the opportunity to connect with audiences as they browse, explore and spend more time in-centre.
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Route 58
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Route 58
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Route 58
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Route 58
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Route 58
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Route 58
Centrally located in the heart of the city
Position your brand alongside leading names such as M&S and Next in one of the East Midlands’ leading retail and leisure destinations. Derbion combines a strong mix of shopping, dining and entertainment, attracting visitors who are relaxed, engaged and spending more time in-centre.
Engaged audiences at scale
Reach engaged shoppers in a high-dwell retail and leisure environment with DOOH advertising at Derbion. With strong footfall and extended visit times, campaigns connect with audiences as they browse, explore and spend time in-centre.
Malls Live
Activate your brand across a network of full-motion digital screens positioned in high-traffic areas throughout Derbion. Designed for consistent visibility, Malls Live helps you reach shoppers repeatedly as they move through the centre.
- 22 full-motion digital screens across Derbion
- Positioned in high-footfall locations
- Ideal for high-frequency, always-on campaigns
Malls Live Interactive
Create more engaging and memorable brand experiences with interactive screens that encourage participation. Perfect for capturing attention and driving deeper connections with shoppers during longer visits.
- Interactive digital screen for audience engagement
- Encourages participation and interaction
- Ideal for immersive, experience-led campaigns
At a glance: Mall advertising
Reach engaged shoppers in a retail and leisure destination designed for longer visits. With strong footfall and extended dwell time, Derbion gives brands the opportunity to connect with audiences as they browse, explore and spend more time in-centre.
Maximum reach
Activate across a network of full-motion digital screens positioned throughout Derbion, delivering consistent visibility in high-traffic locations.
Dynamic content
Run full-motion campaigns with adaptable messaging, from video to time-based creative that responds to audience and environment.
Deeper engagement
Interactive formats invite engagement, helping brands create more memorable experiences and stronger connections with shoppers.
Full coverage
Coverage across upper and lower levels ensures your campaign is seen at multiple touchpoints as visitors move through the centre.
Start your Derbion campaign
Get in touch with our team to create a tailored mall advertising campaign in Derby that delivers measurable impact.
Fill in the form below and we’ll be in touch.
Derbion advertising FAQs
Find answers to common questions about advertising in Derbion, including formats, audiences, footfall and campaign planning.
You can advertise using full-motion DOOH screens and interactive formats positioned throughout the centre. Speak to our team to plan and book your campaign.
Formats include 22 full-motion digital screens and an interactive screen, located across high-traffic areas of the centre.
Its long dwell time, strong footfall and retail and leisure mix make it ideal for delivering impactful campaigns that engage audiences for longer.
Derbion attracts around 500,000 visitors per week and over 21 million annually.
Campaigns are suitable for local, regional and national brands looking to reach audiences across Derby and the wider East Midlands.
You can connect with young, brand-aware consumers, including a strong proportion of ABC1 shoppers in a relaxed retail environment.