Advertise in Bullring & Grand Central

Reaching Birmingham audiences

Reach millions of shoppers in the heart of the UK’s second-largest city with Bullring & Grand Central advertising. These iconic retail destinations offer premium digital Out of Home (DOOH) mall advertising in Birmingham city centre, delivering scale, impact, and real commercial results.

Whether you're a local retailer, regional brand, or national advertiser, our flexible formats help you connect with diverse, high-value audiences at the moments that matter most.

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Prime location & real-world reach

Position your brand at the heart of Birmingham with high-impact DOOH mall advertising that delivers exceptional scale and audience quality. From unrivalled footfall to affluent, engaged consumers, Bullring & Grand Central offer the reach and context to drive real results.

1.1m+
Weekly visitors across both malls

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Route 58

4.3m
Birmingham catchment population

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Route 58

£31bn
Regional economy value

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Route 58

69%
Under 44, savvy, brand-aware audiences

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Route 58

48%
ABC1 affluent, influential consumers

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Route 58

64–79 mins
Average dwell time

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Route 58

A premium shopping environment

Position your brand alongside globally recognised names such as Selfridges, Sephora and Zara, in a premium retail environment that blends luxury shopping with dining and immersive experiences.

Bullring & Grand Central attract visitors who are actively browsing, discovering and spending, creating the ideal setting for brands to engage high-intent audiences.

High-Impact DOOH advertising

Tell powerful brand stories with full-motion digital Out of Home advertising at Bullring & Grand Central. Our screens are strategically placed to influence audiences at key points along the customer journey, from arrival to purchase. Whether you're planning a national campaign or targeting Birmingham locals, Bullring & Grand Central offer unparalleled reach, relevance, and retail context for your brand.

Bullring

  • 31 Malls Live full-motion digital screens

Grand Central

  • Coverage across lower, middle, and upper mall levels

At a glance: Mall advertising

Explore a range of high-impact DOOH mall advertising formats in Birmingham, designed to deliver visibility, engagement and scale in premium retail environments. From full-motion digital screens to large-format and interactive experiences, these formats help brands connect with audiences at key moments across the Bullring & Grand Central journey.

Endless Creative Possibilities

Flexible, high-impact digital advertising

With stunning full-motion video and the flexibility of digital, our screens offer endless creative possibilities to deliver impactful, memorable campaigns - from building anticipation with countdowns, to spotlighting local events, or seamlessly guiding shoppers to your store.

Maximum impact

Stand out with large-format digital screens

Capture more attention with premium XL formats designed for scale and impact, ensuring your message cuts through and delivers standout visibility in a busy retail environment.

Deeper engagement

Create interactive and memorable brand experiences

Go beyond the ordinary with interactive formats that drive deeper engagement. Combined with exposure across high-footfall zones, campaigns build stronger connections and recall.

Full coverage

Be seen throughout the entire journey

Reach audiences across multiple levels and high-footfall zones, ensuring continuous visibility from arrival through to purchase, and maintaining a strong, consistent brand presence.

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Start your Bullring campaign

Get in touch with our team to create a tailored mall advertising campaign in Birmingham that delivers measurable impact.

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Bullring & Grand Central FAQs

Find answers to common questions about advertising in Bullring & Grand Central, including formats, audiences, footfall and campaign options.

You can advertise using a range of DOOH formats including full-motion digital screens, XL displays, and interactive units. Contact the team to plan your campaign.

The destinations attract over 1.1 million visitors weekly and more than 45 million annually, offering exceptional reach.

Formats include Malls Live digital screens, XL large-format screens, and interactive displays across both locations.

Their central location, high dwell time, and connection to New Street Station make them ideal for reaching engaged audiences at key decision-making moments.

Campaigns are suitable for local businesses, regional brands, and national advertisers looking to reach Birmingham audiences at scale.

You can connect with young professionals, commuters, shoppers, and affluent ABC1 consumers in a premium retail setting.