Advertise at Union Square
Get your brand in front of engaged shoppers at Union Square with premium DOOH advertising in one of North East Scotland's leading shopping and leisure destinations. Located in the heart of Aberdeen, Union Square attracts shoppers from across the city and surrounding region, creating opportunities for brands to connect with consumers in a busy city-centre retail environment.
With 286K weekly footfall and a strong mix of fashion, lifestyle, dining and entertainment brands, advertising at Union Square enables brands to reach consumers throughout the shopping journey. From planned shopping trips and everyday purchases to dining and cinema visits, digital advertising screens positioned across the centre help brands build awareness and maintain visibility at key moments during a visit.
A high-footfall retail and leisure destination
Connect with shoppers at one of Aberdeen's best-known retail destinations. Combining premium digital advertising formats with strong audience demographics, extended dwell times and a diverse leisure offer, Union Square provides an engaging setting for Digital Out of Home advertising campaigns.
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TW Research Associates)
TW Research Associates)
TW Research Associates)
TW Research Associates)
A leading shopping and leisure destination in Aberdeen
Position your brand in one of Aberdeen's most prominent retail and leisure destinations. Home to a mix of leading fashion, beauty, lifestyle and dining brands, Union Square attracts shoppers throughout the week for everything from everyday shopping to longer leisure visits.
Its central location, excellent transport connections and strong consumer demographics make it an attractive environment for brands looking to reach audiences across Aberdeen and the wider North East of Scotland. Whether supporting a product launch, building brand awareness or amplifying a wider media campaign, digital advertising at Union Square helps brands connect with consumers as they shop, dine and spend time in the centre.
At a glance: Union Square advertising
Reach shoppers across Aberdeen and North East Scotland with premium digital mall screens. Combining strong footfall, affluent audiences and an established retail and leisure offer, Digital Out of Home advertising at Union Square helps brands stay visible throughout the shopping journey.
Maximum reach
Reach audiences at scale
Build awareness in a busy city-centre destination generating 286K weekly footfall, attracting shoppers from Aberdeen and the surrounding region.
Premium formats
Deliver standout campaigns
Activate campaigns across a network of full-motion digital advertising screens positioned throughout the centre.
Affluent audiences
Connect with valuable consumers
Reach an attractive audience profile, with 62% ABC1 consumers and 63% of shoppers under 44, in one of Aberdeen's leading retail environments.
Full coverage
Be seen throughout the shopper journey
Screens positioned along key shopping routes help maximise visibility and create opportunities for repeated exposure as consumers move between retail, dining and leisure destinations.
DOOH screens at Union Square Aberdeen
Reach audiences throughout Union Square with a network of premium Out of Home digital advertising screens. Positioned along key shopper routes, the full-motion screens help brands maintain visibility and create opportunities for repeated exposure as consumers move between stores, restaurants and leisure attractions.
Malls Live
- 14 full-motion digital screens
- High-footfall mall locations
- Ideal for always-on campaigns
Frequently asked questions
Union Square welcomes 286K visitors every week. Located in the heart of Aberdeen with excellent transport connections, it attracts shoppers from across the city and the wider North East of Scotland.
Union Square has an affluent, younger audience, with 62% ABC1 consumers and 63% of visitors aged under 44. Visitors spend an average of 82 minutes per visit across 80 retailers, restaurants and leisure attractions, including a cinema.
Brands can advertise on Malls Live, a network of 14 full-motion digital screens positioned in high-footfall locations along key shopper routes, ideal for always-on campaigns.
Simply fill in the form on this page with a few details about your campaign, or call our team on 020 7478 2200 to discuss availability and next steps.
Start your Union Square advertising campaign
Get your brand in front of affluent shoppers, diners and leisure visitors across North East Scotland. Fill in the form below or call us, and one of our team will help you plan a DOOH campaign that fits your goals.