Advertise at The Ridings Shopping Centre
Get your brand in front of engaged shoppers at The Ridings Shopping Centre with premium DOOH advertising in one of Wakefield's most established retail destinations. Located in the heart of the city, The Ridings attracts shoppers from across Wakefield and the surrounding West Yorkshire area, creating opportunities for brands to connect with consumers in a busy city-centre retail environment.
With 206K weekly footfall and a mix of fashion, lifestyle and everyday retail brands, advertising at The Ridings enables brands to reach consumers as they shop, browse and make purchasing decisions. Digital advertising screens positioned throughout the centre help brands build awareness and maintain visibility during everyday shopping trips and visits to the city centre.
A high-footfall city-centre retail destination
Connect with shoppers at one of Wakefield's best-known shopping destinations. Combining premium digital advertising formats with an established retail offer and strong footfall, The Ridings provides an effective setting for Digital Out of Home advertising campaigns.
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An established shopping destination in Wakefield
Position your brand in the heart of Wakefield's retail district. Home to a mix of high-street favourites, independent retailers and everyday shopping destinations, The Ridings attracts regular footfall throughout the week and plays an important role in the city's retail offering.
Its central location, broad retailer mix and appeal to local shoppers make it an attractive environment for brands looking to connect with consumers close to the point of purchase. Whether promoting a new product, supporting a local campaign or building brand awareness across West Yorkshire, digital advertising at The Ridings helps brands stay front of mind.
At a glance: The Ridings Shopping Centre advertising
Reach shoppers across Wakefield and West Yorkshire with premium digital mall screens. Combining strong footfall, an established retail advertising environment and strategically positioned advertising formats, Digital Out of Home advertising at The Ridings helps brands connect with consumers throughout the shopping journey.
Maximum reach
Reach audiences at scale
Build awareness in a busy city-centre shopping destination generating 206K weekly footfall, attracting shoppers from Wakefield and the surrounding area.
Premium formats
Deliver standout campaigns
Activate campaigns across a network of full-motion digital advertising screens positioned throughout the shopping centre.
Everyday retail
Connect with shoppers close to purchase
Reach consumers as they browse, shop and make everyday purchasing decisions in one of Wakefield's established retail destinations.
Full coverage
Be seen throughout the shopper journey
Screens positioned along key shopping routes create opportunities for repeated exposure as consumers move between stores and explore the centre.
DOOH screens at The Ridings Shopping Centre
Reach audiences throughout The Ridings Shopping Centre with a network of premium Out of Home digital advertising screens. Positioned along key shopper routes, the full-motion screens help brands maximise visibility and maintain a presence as consumers move between stores.
Malls Live
- 6 full-motion digital screens
- High-footfall mall locations
- Ideal for always-on campaigns
Frequently asked questions
The Ridings Shopping Centre welcomes 206K shoppers every week. Located in the heart of Wakefield city centre, it attracts shoppers from across Wakefield and the surrounding West Yorkshire area.
56% of visitors are aged under 44, and 46% are ABC1 consumers. Shoppers spend an average of 56 minutes per visit across the centre’s 80 retailers.
Brands can advertise on Malls Live, a network of 6 full-motion digital screens positioned in high-footfall locations along key shopper routes, ideal for always-on campaigns.
Simply fill in the form on this page with a few details about your campaign, or call our team on 020 7478 2200 to discuss availability and next steps.
Start your The Ridings Shopping Centre advertising campaign
Get your brand in front of engaged shoppers across Wakefield and West Yorkshire. Fill in the form below or call us, and one of our team will help you plan a DOOH campaign that fits your goals.