Your Out of Home Starter Pack
What is Out of Home & how does it work?
Out of Home, or OOH as it's often referred to, is any advertising you see outside of the home. From high streets to supermarkets, shopping malls and roadside environments, OOH reaches audiences while they're on the move, commuting to work, running errands and generally going about their everyday life.
Bauer Media Outdoor is one of the UK's leading Out of Home media owners. With 33,000+ sites nationwide and one of the largest digital Out of Home (DOOH) networks in the UK, Adshel Live, we help businesses of all sizes boost awareness, drive footfall, and get seen where it matters most.
How location, audience and timing make campaigns effective
Out of Home advertising doesn't just reach people, it reaches the right people at the right time and place. Whether you want to target commuters on their way to work, shoppers in busy town centres, or people out for leisure, OOH puts your message where audiences are most engaged.
With BMO's AdAstra planning tool, we help businesses build smarter, data-led OOH campaigns. With over 1,000 behavioural profiles, built from purchase patterns, mobile browsing, store visits and real-world movements, AdAstra shows not just who your audience is, but what matters to them and where they are most likely to engage with your message.
For example, a restaurant could target commuter routes and leisure hotspots, while a health and fitness business could target people on their way to the gym or exercise classes.
Types of OOH formats
Traditional billboards to digital screens — the different advertising formats Bauer Media Outdoor offers, matched to your goals.
Category insights
What makes a powerful poster
You can plan and buy the right campaign, but a great creative is what gets your message noticed. People only have a few seconds to take in an OOH ad, typically between 2.5 and 5 seconds, so your message needs to be quick and easy to read. When it comes to OOH, less is more.
Measure your campaign
The partnership combined trusted editorial storytelling with nationwide outdoor visibility - creating a connected fashion experience across every audience touchpoint.
Across multiple bursts, the campaign showcased how Bauer Media can help brands create culturally relevant content, then deliver it to audiences at scale.
Budget & planning
Campaigns can start from around £2,500 for a two-week period, depending on your needs. The final cost will vary based on factors like location, campaign duration, and the number of sites you choose.
Our team will work with you to find the right solution for your budget and goals, making it simple to get started with OOH.
.jpg)
Own every moment.
Speak to the Bauer Media Outdoor team about your goals, budget and locations, and we'll help you get your first Out of Home campaign live.