Sainsbury’s advertising contract is retained

Clear Channel UK has retained the advertising contract for Sainsbury’s stores following a competitive tender.

The Out of Home media owner will continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance.

Clear Channel UK has retained the advertising contract for Sainsbury’s stores following a competitive tender. The Out of Home media owner will continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance.

Clear Channel will upgrade up to 350 screens to digital, creating a nationwide network of state-of-the-art 70” portrait screens located in the entrance of Sainsbury’s stores. The screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting.

The digitisation of Sainsbury’s Out of Home estate is a key component of Clear Channel’s recently-announced digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest 15 cities.

Justin Cochrane, CEO, Clear Channel UK said: “We’re thrilled to have retained Sainsbury’s advertising business and are delighted that Sainsbury’s shares our vision for modernisation. Building on past successes we’ve enjoyed, we now have an opportunity to transform Sainsbury’s outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ – offering opportunities and experiences for both brands and Sainsbury’s customers.”