RECMA-recognised Outdoor Media Awards return with £150,000 Grand Prix prize and brand-new look. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.
Bauer Media Outdoor UK today opens entries for the Outdoor Media Awards (OMAS) 2026, held in partnership with Campaign. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising.
Moments that stand the test of time
The 2026 theme champions campaigns that capture attention, influence culture, spark conversation, and create “Did you see that?" moments. From strategic brilliance to creative impact, this year's awards recognise the work that truly stands out in the real world.
Award-winning Campaign UK Editor, Maisie McCabe, returns as Chair of Judges for the fourth consecutive year, bringing continuity and expertise to the evaluation process. The full judging panel, featuring a powerhouse of industry leaders from across media and advertising, will be unveiled soon.
RECMA certification: A benchmark of excellence
The OMAs continue to be certified by the Research Company Evaluating the Media Agency Industry (RECMA), adding another layer of recognition for winning agencies. RECMA is the global leader in evaluating media agency performance, assessing agencies across 19 key criteria, including their performance in awards.
RECMA certification positions the OMAs alongside some of the world's most respected accolades, such as the Cannes Lions and Media Week Awards. Participation directly contributes to agencies' RECMA scores, offering an impactful way for media agencies to solidify their industry standing and showcase their exceptional work, while demonstrating Bauer Media Outdoor's commitment to driving excellence in OOH advertising.
2026 highlights
The OMAs feature 12 prestigious awards across four categories: Planning Excellence, Creative Effectiveness, and Platform for Good. One gold winner will take home The Grand Prix, an incredible prize of £150,000 worth of media space across Bauer Media Outdoor's digital screens.
The intuitive, user-friendly entry portal ensures an effortless submission experience.
Entries remain free and open until 20 February 2026.
Save the date
Winners will be unveiled during an awards ceremony on 18 June 2026. Further details about the event, including information about last year's winners, can be found on the Outdoor Media Awards website.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.
