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Last month Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth.
For this campaign, in a media first, Bauer Media Outdoor partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked through PHD UK & Talon Outdoor.
Last month, Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth. For this campaign, in a media first, Bauer Media Outdoor partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked in through PHD UK & Talon Outdoor.
Running across our digital network of mall screens, Cunard’s campaign went live for one week, across ten shopping malls nationwide. Using indaHash’s platform, social media influencers aboard the cruise were able to upload approved Instagram content, which was then shared directly across the mall screens, creating multiple creatives.
With the social content beautifully documenting the Norwegian coastline and dthe ramatic Arctic Circle, the campaign successfully drove awareness of the Cunard brand and captured the audience’s attention with unique content showcasing life on board the cruise and exciting new destinations.
The CEO of indaHash, Barbara Sołtysińska, commented
“This immersive experience brings Cunard cruises to life through strategic use of creative technology, DOOH and influencer marketing, allowing customers to experience the brand in a fun and memorable way. This partnership allows us to both effectively reach today’s hyper connected consumer and extends the life of the campaign to audiences online and in shopping malls across the UK.”
It was fantastic to work on this innovative and first-of-its-kind campaign, which was not only hugely successful but also perfectly demonstrated the true potential and flexibility of digital Out of Home.
Bauer Media Outdoor UK teams up with ANDYSMANCLUB and Kastner London to run a World Cup‑linked Out of Home campaign highlighting that every 90 minutes a person in the UK dies by suicide, three‑quarters of them men. The work promotes ANDYSMANCLUB’s free Monday‑night support groups and its core message that it’s okay for men to talk about their mental health.
