Bauer Media Outdoor launches Malls Live XL

• Malls Live XL to bring full motion, super premium large format DOOH to retail destinations right across the UK.

• Launch forms part of Bauer Media Outdoor’s market-leading digital retail network, which includes Malls Live, Sainsbury’s Live and Asda Live.

• Out of Home media owner announces launch of Malls Live XL large format digital screens in malls.

• Malls Live XL to bring full motion, super premium large format DOOH to retail destinations right across the UK.

• Launch forms part of Bauer Media Outdoor’s market-leading digital retail network, which includes Malls Live, Sainsbury’s Live and Asda Live.

Bauer Media Outdoor has announced the launch of ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016.

These will be followed by the introduction of portrait Malls Live XL to The Mall at Cribbs Causeway in Bristol, Intu Trafford Centre, and three further screens in 2017. Landscape Malls Live XL is live at Intu Trafford Centre in Manchester, and will launch in London in early 2017.

Malls Live XL will join Bauer Media Outdoor’s market-leading retail portfolio which includes Malls Live digital 6-sheets in Malls nationwide, and the UK’s largest digital Out of Home supermarket network; Sainsbury’s Live and Asda Live.

Malls Live XL will allow advertisers to reach thousands of shoppers in some of the UK’s top leisure destinations, complementing the smaller format Malls Live proposition with the grandeur of premium large format digital. Like the rest of Clear Chanel’s digital Out of Home network, Malls Live XL will be underpinned by Play iQ – the media owner’s pioneering web-based content and inventory management system.

Justin Cochrane, CEO at Bauer Media Outdoor, said: “We’re thrilled to be launching our Malls Live XL network, with the introduction of premium large format digital screens in malls right across the UK.

The launch of Malls Live XL builds on the success of our fully digital Malls Live and supermarket networks, and gives advertisers the opportunity to reach a valuable shopper audience in a leisure environment, when they are in the mood to spend. The flexibility and prestige of large format digital enables brands to activate purchase decisions at the point of sale, with immediate and powerful impact.”