2026-06-09

Bauer Media Outdoor launches its first solar-powered advertising billboard in Birmingham

Bauer Media Outdoor has launched its first solar-powered advertising billboard in Birmingham, using a brand new solar lighting system from Zeta Specialist Lighting and Portland Lighting.

Bauer Media Outdoor
April 28, 2015
A lit roadside billboard at night displays two adverts: one for Halifax about first-time buyers and one for Specsavers promoting “2 for 1” glasses with a festive reindeer knit design.

Bauer Media Outdoor has launched its first solar-powered advertising billboard in Birmingham, using a brand new solar lighting system from Zeta Specialist Lighting and Portland Lighting.

Bauer Media Outdoor has launched its first solar-powered advertising billboard in Birmingham, using a brand new solar lighting system from Zeta Specialist Lighting and Portland Lighting.

The new ECOLUX SOLAR system has been installed on two Bauer Media Outdoor billboards in Birmingham, converting sunlight into battery power. They allow Bauer Media Outdoor to light up the billboards and advertising when it’s dark using renewable energy.

A lit roadside billboard at night displays two adverts: one for Halifax about first-time buyers and one for Specsavers promoting “2 for 1” glasses with a festive reindeer knit design.

A spokesperson for Bauer Media Outdoor, said: “We are extremely proud of the introduction of our first solar-powered billboard in Birmingham, which represents the latest in our commitment to combining the latest Out of Home technologies with our responsibility to the environment, allowing us to create innovative products that promote sustainable development and offer dynamic advertising opportunities.”

Related articles

Bauer Media Outdoor and BCP Council bring pioneering ‘All-Timber’ Milestone bus shelters to Bournemouth seafront

Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.

A digital street advertising display in a Glasgow city centre shows a Sky Smart Doorbell ad reading “Shut the front door,” while pedestrians walk past in motion blur.

Bauer Media Outdoor launches Prime on Adshel Live to make campaign planning across the best and biggest network simple

New premium digital proposition enables brands to craft and curate campaigns on some of the busiest high streets in cities and towns.

No items found.
No items found.