Bauer Media Outdoor has launched its first solar-powered advertising billboard in Birmingham, using a brand new solar lighting system from Zeta Specialist Lighting and Portland Lighting.
Bauer Media Outdoor has launched its first solar-powered advertising billboard in Birmingham, using a brand new solar lighting system from Zeta Specialist Lighting and Portland Lighting.
The new ECOLUX SOLAR system has been installed on two Bauer Media Outdoor billboards in Birmingham, converting sunlight into battery power. They allow Bauer Media Outdoor to light up the billboards and advertising when it’s dark using renewable energy.
A spokesperson for Bauer Media Outdoor, said: “We are extremely proud of the introduction of our first solar-powered billboard in Birmingham, which represents the latest in our commitment to combining the latest Out of Home technologies with our responsibility to the environment, allowing us to create innovative products that promote sustainable development and offer dynamic advertising opportunities.”
Bauer Media Outdoor launches Powerful Posters University, a free online course designed to help people at the early stages of their careers in advertising and media understand what makes great OOH campaigns memorable and effective.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
