Bauer Media Outdoor, in partnership with Jamii, announces the winners of the 2025 Compass scheme, an initiative designed to support Black-owned businesses with free outdoor advertising.
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Bauer Media Outdoor, in partnership with Jamii, announces the five inspirational winners of its Compass scheme - an initiative designed to help grow Black-owned businesses through the power of outdoor media.
Following a nationwide search for brands that are ready to scale up and a rigorous selection process, this year’s winners reflect innovation, inclusivity, and a strong potential for growth.
Each selected brand will receive a national digital Out of Home advertising campaign worth £50,000 to help increase their visibility and brand awareness.
The 2025 Compass winners are:
“We created Compass to elevate Black founders who deserve to be seen and celebrated and help take their businesses to the next level,” said Caroline Forbes, Head of OOH Agencies, at Bauer Media Outdoor. “These five brands stood out with their compelling brand propositions, unique strengths within their respective categories, and growth strategies that will enable them to capitalise on the OOH advertising opportunity.”
Courtney Ismain, Co-Founder of Jamii, said: “We’re so proud to see Compass award Black-owned brands with outdoor advertising for another year. The five winners were selected by an independent judging panel that saw the power, potential and innovation in each of these businesses. I can’t wait to see how the upcoming campaigns will play a part in their growth.”
The Compass initiative reflects Bauer Media Outdoor’s wider mission to champion equity and representation in media, offering a platform for businesses that might not otherwise have access to nationwide visibility.
Campaigns for the winning brands will go live across digital Out of Home screens nationwide later this year.
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.
