Bauer Media Outdoor launched the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.
This week sees the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.
– As the new kiosks are installed, hundreds of ageing phone boxes are being removed, decluttering the streets of the West End.
– Stunning, modern New World Payphones provide an essential public utility.
– New units add to the growing nationwide Adshel Live network.
– The rollout comes as part of Bauer Media Outdoor’s continued commitment to transforming and enhancing high streets across the UK..
This week sees the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.
When installation is complete, the stunning payphones will bring essential wayfinding, Wi-Fi and telephony services to the public, as well as visitors to London.
As part of their commitment to transforming and enhancing UK high streets, Bauer Media Outdoor will be responsible for the installation, cleaning and maintenance of the units at no cost to the public, as is already the case with the thousands of bus shelters, Adshel and Adshel Live screens across the country.
Each New World Payphone will contribute to trees being planted in the local community through a fund with the local authority, adding to the legacy already created by the existing payphones around the UK.
At the end of the West End rollout, the number of New World Payphones nationally will be 350, adding to an already strong London presence, with kiosks already found in 22 London boroughs, including Islington, Southwark, Wandsworth and Tower Hamlets. The total of Adshel Live screens already in towns and cities across the UK is over 1200 and will reach 2000 before the end of 2018.
Justin Cochrane, CEO of Bauer Media Outdoor, says “We’re enormously proud the see the return of Adshel Live to the West End and our much loved local community. We can trace our roots in London back to 1936 and we’re proud to add to the rich fabric of the capital with New World Payphones.”
“We are proud to be creating the future, and leaving a lasting legacy with our commitment to transform the payphones in London’s West End. Not only does this latest expansion of the Adshel Live foot print mean more valuable services, such as public Wi-Fi and interactive local maps, it also provides amazing opportunities for advertisers in key retail locations inside our world famous city.”
In today's fragmented media landscape, brands are under constant pressure to create connected campaigns that deliver consistency across channels. Yet many still plan social and digital Out-of-Home (DOOH) separately. That may be a missed opportunity.
Bauer Media Outdoor and Bournemouth, Christchurch and Poole Council have partnered to introduce two pioneering Milestone ‘All-Timber’ Nest bus shelters on Bournemouth seafront. Located on the Bournemouth seafront, the installation marks the first deployment of the latest Milestone design – which replaces the low carbon concrete bench and planter with timber versions – in the UK.
