Bauer Media Outdoor's growing network of premium digital screens at Sainsbury's and Asda supermarkets now also covers Morrisons’ largest stores. Providing the perfect opportunity to combine even more creativity, flexibility and accountability - enhancing the customer journey for millions of grocery shoppers across the country, from young families to empty nesters.

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Morrisons Live is our brand new Digital Out of Home (DOOH) advertising network launching across Morrisons supermarkets in early 2026. Featuring high impact, full motion digital screens at store entrances nationwide, it offers advertisers a powerful way to reach millions of shoppers before they enter the store, a critical moment to capture consumer attention on the path to purchase.

As shopping habits evolve, consumers now expect more flexibility in how, when, and where they shop. The flexibility of our digital screens allows you to tailor your campaign message to target individual stores by their specific location, and use different creatives throughout the day to connect with shoppers in more meaningful ways.

Whether your goal is to drive immediate purchase or build long term brand awareness, our Morrisons Live network helps deliver impactful, engaging experiences that align seamlessly with the evolving grocery shopping journey.