Lloyds Bank partnered with Bauer Media Outdoor to deliver a data-led, programmatic Out of Home campaign promoting its Premier Account. Focused on driving conversions among high-value audiences, the campaign targeted bespoke discovery audiences and affluent segments identified as likely to be in the market for premium banking services.

Using Bauer Media’s AdAstra audience tool, Lloyds identified and activated against key high-value segments across roadside and rail environments. The campaign was delivered programmatically through Vistar Media, enabling precise targeting across Adshel Live, Billboard Live and Station Live formats. This approach ensured messaging reached audiences in the right mindset to consider a premium financial product.

The campaign delivered a +42 point uplift in ad recall among audiences exposed more than once, alongside a +8 point increase in understanding and interest in the campaign message. In addition, 51% of exposed audiences would consider Lloyds, demonstrating strong engagement and the effectiveness of programmatic DOOH in driving results among high-value consumers.