Outsmart, the UK trade body for the Out of Home (OOH) industry, today announces the launch of its latest industry promoting campaign,"The Superpowers of Out-of-Home".

The initiative, in conjunction with the IPA Outdoor Groupmembers*, will be appearing on digital screens in relevant B2B locations acrossthe country.  It is designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach 98% of the UK audience.

Through simple, bold creatives, the campaign highlights why OOH remains an ‘unmissable’ medium using five key stats backed up by robust industry research which will appear on creatives over the coming months.

OUT LAST 'Brands on OOH have 57% stronger talkability'  (Source: WPP Out of Home: The Multiplier Effect)

OUT RANK 'OOH boosts your search results by 129%’ (Source: Rapport's Standing on the Shoulders of Giants 2)

OUT SHINE 'OOH boosts drives 52% more attention to your mobile ads' (Source: JCDecaux's 2+2=5 study)

OUT REACH 'OOH reaches 98% of the UK weekly' (Source: Route)

OUT SIZE 'OOH can amplify your brand fame by 89%’ (Source: Rapport's Standing on the Shoulders of Giants2)

"Using the B2B targeting capabilities of digital OOH, we can demonstrate exactly what OOH does best: grabbing attention, sparking conversation, and delivering a message that stays with you long after."  said Tim Lumb, Director of Outsmart.

These are a few quick highlights, you can view all the ads and download the accompanying reports on the Outsmart website.

*IPAO Member participation: Posterscope, Publicis Media UK, Rapport, Talon, WPP Media OOH