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How the UK spends its free time and what influences consumer spending
A new of 2,000 respondents released by Bauer Media Outdoor has revealed that despite the cost-of-living crisis, UK consumers maintain strong spending power, as 38% of Brits reported spending more of their disposable income now than in the past year.

Casting a wide spell with Out of Home this Halloween
In our new Retail Occasions series, we’ve asked 1000 shoppers about their Halloween plans. With millions of people planning to take part in 2025, Halloween has evolved far beyond costumes and sweets - it’s one of the UK’s biggest retail opportunities.

Powerful Posters: the element of surprise
In a world of predictable moments and background noise, it’s the unexpected that truly grabs our attention. When brands catch people off guard in just the right way, they spark emotion, drive attention, and leave a lasting impression long after the moment has passed.

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