Adshel Live
Where brands come alive
A national DOOH network.
Delivering locally.
Adshel Live is Bauer Media Outdoor’s national roadside digital 6-sheet advertising network and the UKs largest reaching millions of people in towns and cities across the UK.
Our screens are located up and down the country from Aberdeen to Brighton, from Cardiff to Norwich, and hundreds of places in between. If you want to use a Roadside digital 6-sheet, Bauer Media Outdoor has the network with the most reach.
With thousands of digital screens Adshel Live reaches audiences on busy high streets and key roadside locations where they live, work, shop and go. With a fortnightly reach of 38 million people, it’s a platform for brands to come alive.
High street impact.
Retail presence.
Our screens are positioned in high-footfall and high-traffic environments — from supermarkets and telecom stores to gyms, cinemas, banks and transport hubs. With our Audiences in Focus research showing that nearly two-thirds of adults visit a high street weekly, Adshel Live captures audiences in real-world buying environments.
A smarter planning framework
At any moment, 95% of buyers are out of market. Brands grow by staying mentally available until consumers enter buying mode. The Bauer Effect is our evidence-based framework for effective planning of Out of Home campaigns that allows brands to:
1. Build long-term memory structures
2. Refresh brand salience
3. Remind in-market buyers
4. Reinforce at purchase points
5. Reach light category buyers nationally
Every step of the journey
The flexibility of Adshel Live enables brands to be use at every stage, and by using our AdAstra audience planning tool we can use third- and first-party data to find the exact audiences that you need.
Build
Use Adshel Live to build mental availability, brand priming and emotional connection. By the clever use of category entry points you can trigger memory encoding. Research shows that the use of contextually relevant OOH messaging increases campaign effectiveness by +17%.
Refresh
Memories decay. Through Adshel Live you can keep your brand visible. Use your brand’s distinctive brand assets (DBAs) to be prominent and recognisable. Our study on this not only reveals the importance of this but provides guiding prinicipals to help create a powerful poster.
Remind
You don’t know when a potential buyer enters the market, so it’s important to be there when they do. With national coverage across 4,100+ screens, Adshel Live ensures good coverage through scalable national presence and consistent frequency. Reach as many people as possible, as often as possible.
Reinforce
With physical retail still dominating, Adshel Live delivers brands rented prominence in prime retail and leisure hotspots on high streets and in city centres. Activation messaging at these moments can drive action and influence choice.
Reach
Brand growth comes from light buyers, not just heavy users. Adshel Live reaches audiences from Aberdeen to Plymouth. Our data-driven planning increases campaign efficiency and helps brands identify and target priority audiences that can help their brand grow.
Craft national campaigns to reach your audiences
Craft campaigns provide structured national coverage tailored to your objectives. It ensures geographic distribution and consistent brand presence across the UK. Ideal for keeping your brand front-on-mind.
- ~225 Route towns & cities
- Broad UK coverage
- Strong local share of voice
- 100+ major towns & cities
- Focus on dense urban populations
- COre cities plus extended reach
- 40+ key UK cities
- Highly concentrated urban impact
Curate for extra impact
Our Curate options allow you to add that little bit extra to your campaigns. We have two ways that brands can use Adshel Live to cut through the noise and be visible which is ideal for branding building and at the point-of-purchase reminders.
Adshel Live Prime
Adshel Live Prime is the name given to our selection of the very best screens in the biggest cites in the UK including Glasgow, Liverpool, Bristol and Norwich.
- Guaranteed hand-picked digital screens across prime retail and leisure locations.
- The busiest high streets such as Briggate in Leeds, Buchanan Street in Glasgow, Broadmead in Bristol and Western Road, Brighton.
- Reaches a 92% pedestrian audience
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Adshel Live FAQs
Adshel Live is Bauer Media Outdoor’s national digital 6-sheet roadside DOOH network, comprising 4,100+ screens across nearly 400 Route UK towns and cities.
Adshel Live reaches circa 38 million people fortnightly, approximately 67% of UK adults. (source: Route 57)
Based on your campaign objectives and brief, we use our smart planning tools such as AdAstra to optimise audience targeting and campaign efficiency across the UK.
Craft campaigns provide structured national audience coverage options (Cover, Choice, City) that can be tailored to your objectives. Curate are designed packs of Adshel Live Prime and Roadblock that are structured to add impact.
Adshel Live Prime is a curated network of 190 premium high-street digital screens across 23 cities delivering guaranteed share of voice in prime retail locations.
A Roadblock gives a brand 100% share of voice across the network for one hour, enabling national domination around key moments.