Amex case study
Influencing spend with DOOH
American Express is a global payments brand known for delivering premium services and experiences to its customers. With a strong focus on international travellers and high-value audiences, the brand connects with consumers through relevant, location-based messaging designed to influence behaviour at key moments.
Source
Happydemics Brand Lift Study
The Amex In-Bound campaign
See how American Express used Out of Home advertising to reach international shoppers at key retail locations and influence spend at the point of purchase.
Campaign
American Express partnered with Bauer Media Outdoor to deliver a data-led DOOH campaign across London’s busiest high streets. Using Adshel Live screens, the campaign targeted locations that over-indexed against inbound US travellers, ensuring the brand was seen at key moments just before entering store.
Strategy
A DOOH proximity approach was used to reach high-value audiences in real time, aligning screen selection with shopper behaviour data. Using programmatic activation, the campaign optimised delivery across London locations that over-indexed against inbound travellers.
Results
The campaign delivered a +29% uplift in intent to use Amex at point of sale, demonstrating the effectiveness of DOOH in influencing real-world behaviour at key shopping moments. In addition, the campaign achieved a 21% ad recall, reinforcing strong visibility among target audiences.
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