Crosta & Mollica

Bauer Media Outdoor worked closely with creative agency, And Rising to plan this exceptional campaign for Crosta & Mollica, where their aim was to raise brand awareness and increase sales figures. 

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Speaking with Rob, Partner at And Rising, they boosted brand awareness through their OOH messaging by "targeting & supporting listings in Waitrose, Sainsbury''s & Tesco''s across the UK, choosing high impact products, in relevant locations. Underpinned with activation products with Storm & Brand Fame products added to further boost awareness across the UK". 

Crosta & Mollica''s mouthwatering campaign not only looked incredible across Bauer Media Outdoor's Digital Out of Home network and strengthened the pizza brand''s awareness but, according to Ben Hyde-Hart at Crosta & Mollica, "Sales increased throughout the summer".