Instead of telling the LGBTQ+ community what Pride looks like, we asked them.
Through a mix of community contributions and disposable camera outreach, queer people across the UK and Europe documented Pride as they actually live it.
The result is a crowdsourced portrait of queer life.
Not one image.
Not one story.
Not one moment.
Because Pride is everything.
This project exists because hundreds of people trusted us with their images, stories, families, friendships and lives.
To every contributor, creator, photographer, ally and community member who shared a piece of their world with us: thank you.
Your generosity made this project possible.
Pip Jay King
Claire Mouchemore
Climax
Paige Fletcher Fox
Sam Seedsman
Sam Holden
Michael Negro
Ben Johnson
Tom Lander
Fergus McWhirter
Lie Ning
Koi Judea
Pharrell
Cris & Rose
Billy & Poppy
Matt O’Neill
Andrew Putschoegl
Aaron Alexander King
Rosie Mansfield
Crumb Agency
Zach Toppin
Stuart Linden Rhodes
Benjamin George Conway
Chai Saedi
Jamie Windust
Henry Moffett
Eden J Howells
Zula Rabikowska
Zennaida McCrae
Dajana Karlo
Jami Bett
Billie Gurr
Don Crossfield
Tony Samways
Rénal Martin
Dale Harvey
Luke Harris
M+C Saatchi Group UK
Creative Partner: Guy Bradbury Executive
Creative Director: Regan Warner Senior
Creative Team: Tom Lander, Billie Gurr
Producer: Matt O’Neill
Head of Strategy: Sophie Lean
Senior Strategists: Abbey Gaunt, Hannah Thomson
Senior Account Director: Katie Mandel
Senior Account Manager: Jami Bett
Executive Head of Art: Lisa Carrana
Designer: Lucy Morrison
Studio: Anna Leapman
Sarah Goslin: Senior Internal Communications Manager
Henry Moffett: Creative Agency Partner
Supported by
