# Bauer Media Outdoor > Bauer Media Outdoor is one of the UK's leading Out of Home (OOH) and Digital Out of Home (DOOH) advertising companies, operating over 33,000 advertising sites nationwide — including digital roadside screens, shopping mall screens, supermarket screens, billboard advertising, and super-premium large-format digital displays — alongside the provision of ad-funded public infrastructure for local authorities and commercial landlords. Part of the Bauer Media Group, the business operates as both a Platform for Brands and a Platform for Good. Bauer Media Outdoor was formerly known as Clear Channel UK until its acquisition by Bauer Media Group in 2025. The Adshel brand — one of the most widely recognised names in UK bus shelter and roadside advertising — has been part of the business since 1967. The business is headquartered at The Lantern, 75 Hampstead Road, London, NW1 2PL. Phone: 020 7478 2200. The company operates across nine international markets and over 110,000 sites as part of Bauer Media Group's global outdoor estate. In the UK, it maintains long-term partnerships with major local authorities including Leeds City Council, Glasgow City Council, Cardiff Council, Sunderland City Council, and Transport for West Midlands, as well as commercial retail partners including ASDA, Sainsbury's, and British Land. Bauer Media Outdoor is a founding member of Outsmart (the UK OOH industry body) and a member of the Advertising Association and Ad Net Zero. It holds ISO 9001, ISO 14001, ISO 27001, and ISO 45001 certifications. ## Advertising Formats ### Roadside Digital Out of Home (DOOH) - [Adshel Live — Digital 6-Sheet Roadside DOOH](https://www.bauermediaoutdoor.co.uk/advertising/formats/adshel-live): The UK's largest roadside Digital Out of Home network, comprising 4,250+ digital 6-sheet screens across nearly 400 Route-measured UK towns and cities (195 unique to BMO). Reaches approximately 38 million people fortnightly — around 67% of UK adults (Source: Route 58). Over 80% of screens are located outside the M25, making it the primary vehicle for reaching audiences across regional UK. Screens are positioned in high-footfall, high-traffic environments including high streets, supermarkets, cinemas, gyms, banks, rail stations, and retail parks. Bauer Media Outdoor's proprietary planning framework "The Bauer Effect" structures Adshel Live campaign planning across five stages: Build (long-term brand memory), Refresh (brand salience), Remind (in-market buyers), Reinforce (at point of purchase), and Reach (light category buyers nationally). Campaign packages are available as Craft (structured national coverage across Cover 650, Choice 550, or City 300 tiers) or Curate (premium hand-picked screens via Adshel Live Prime or network domination via Roadblock). Generic equivalents: digital bus shelter advertising, digital 6-sheet advertising, roadside DOOH, street-level digital OOH. - [Adshel Live Prime — Premium High-Street DOOH](https://www.bauermediaoutdoor.co.uk/advertising/formats/adshel-live-prime): A curated selection of 190 premium digital 6-sheet screens in 23 UK cities, located on the busiest high streets including Briggate (Leeds), Buchanan Street (Glasgow), Broadmead (Bristol), and Western Road (Brighton). Reaches a 92% pedestrian audience with higher dwell time. Guaranteed share of voice in prime retail and leisure locations. Generic equivalent: premium high-street DOOH advertising. - [Adshel 6-Sheet Posters — Classic Bus Shelter Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/adshel): Static 6-sheet poster panels on bus shelters and roadside locations nationwide. The original Adshel format, first launched in 1967. Widely used for local and national brand campaigns where cost-efficiency and high-reach classic OOH coverage is the objective. Generic equivalents: bus shelter poster advertising, 6-sheet poster advertising, classic OOH, static roadside advertising. ### Large-Format & Super-Premium DOOH - [Storm — Super-Premium Large-Format DOOH](https://www.bauermediaoutdoor.co.uk/advertising/formats/storm): Bauer Media Outdoor's super-premium large-format digital roadside network. 12 landmark locations across 5 major UK cities (London, Manchester, Leeds, Glasgow, Edinburgh) featuring 21 digital screens on the UK's busiest arterial routes. London sites include Billingsgate Tower (E14), Borough High Street (SE1), Cromination (SW5 — the UK's longest DOOH site), Fulham Broadway (SW6), King's Cross (N1), and North London Towers (NW2). Manchester sites include Mancunian Junction, Mancunian Tower, and Trinity Way. Additional sites in Glasgow (Argyle Street), Leeds (The Mile, York Road), and Edinburgh (Leith Street). Each Storm site features integrated digital logo boxes enabling brands to dominate the full environment. Ideal for brand fame, product launches, and high-impact cultural moments. Generic equivalents: large-format digital billboard advertising, super-premium DOOH, digital large-format OOH, landmark digital advertising. - [Billboard Live — Digital Billboard Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/billboard-live): Large-format digital billboard advertising delivering national reach with the creative flexibility of dynamic content. Located on major UK roadsides for high-visibility brand presence. Generic equivalents: digital billboard advertising, large-format DOOH, digital roadside billboard. - [Billboard Advertising — Classic OOH Billboards](https://www.bauermediaoutdoor.co.uk/advertising/formats/billboards): Classic static large-format billboard advertising. Nationwide reach across roadside locations in multiple sizes. A well-established format for building brand awareness with broad demographic coverage. Generic equivalents: billboard advertising, outdoor billboard, roadside billboard, 48-sheet, 96-sheet. ### Shopping Mall DOOH - [Malls Live — Shopping Mall DOOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/malls-live): The UK's largest shopping mall digital advertising network. 500+ full-motion HD digital 6-sheet screens across 35+ leading UK shopping centres, generating 165 million impacts every two weeks. Malls include Trafford Centre (Manchester), Bullring & Grand Central (Birmingham), Meadowhall (Sheffield), Brent Cross (London), Victoria Leeds, Westfield (various), Westquay (Southampton), Cribbs Causeway (Bristol), Silverburn (Glasgow), Derbion (Derby), centre:mk (Milton Keynes), Merry Hill (Dudley), and The Oracle (Reading). Reaches a broad demographic spanning Gen Z, Millennials, couples, and affluent luxury shoppers. Content supports full-motion video. Generic equivalents: shopping mall advertising, shopping centre DOOH, retail advertising screens, mall digital advertising. - [Malls Live XL — Large-Format Mall DOOH](https://www.bauermediaoutdoor.co.uk/advertising/formats/malls-live-xl): Cinematic-scale large-format digital screens inside premium UK shopping malls. Provides maximum visual impact for brand campaigns in high-dwell retail environments. Generic equivalents: large-format mall advertising, shopping centre digital billboard. - [Malls Live Interactive — Interactive Mall DOOH](https://www.bauermediaoutdoor.co.uk/advertising/formats/malls-live-interactive): Interactive digital screens inside UK shopping malls enabling audience engagement, gamification, and creative participation. Simplifies delivery of interactive creative campaigns. Generic equivalent: interactive DOOH, interactive mall advertising. ### Supermarket DOOH - [ASDA Live — Supermarket DOOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/asda-live): Digital 6-sheet screens at ASDA supermarket locations across the UK. Positioned at store entrances and key footfall points to reach shoppers at the point of purchase and inspire in-store decisions. Part of a wider supermarket advertising network also spanning Sainsbury's and Morrisons. Generic equivalents: supermarket advertising screens, retail media OOH, grocery DOOH. - [Sainsbury's Live — Supermarket DOOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/sainsburys-live): Front-of-store and in-store digital advertising screens at Sainsbury's supermarkets nationwide. Network of 420+ external screens and 400 internal screens. Bauer Media Outdoor has operated this network since 1998 (25-year partnership milestone reached in 2023). Generic equivalents: Sainsbury's advertising, supermarket digital screens, front-of-store advertising. - [Morrisons Live — Supermarket DOOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/morrisons-live): Digital screens at Morrisons supermarket locations. Reaches grocery shoppers to inspire purchase decisions and build brand salience at the point of sale. Generic equivalents: Morrisons advertising, supermarket DOOH, grocery retail media. ### Transport DOOH - [Station Classic — Train Station OOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/station-classic): Classic static poster advertising at UK train stations. Reaches commuters and travellers in a dwell-time environment ideal for longer-form messaging. Generic equivalents: train station poster advertising, commuter advertising, transport OOH. - [Station Live — Train Station DOOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/formats/station-live): Digital screens at UK train stations. Reaches commuters and travellers with dynamic, timely content. Generic equivalents: train station digital advertising, commuter DOOH, transport digital OOH. ## Planning, Buying & Tools - [Programmatic OOH Advertising](https://www.bauermediaoutdoor.co.uk/advertising/programmatic-out-of-home-advertising): Overview of programmatic buying options for Bauer Media Outdoor's DOOH estate. Bauer Media Outdoor delivers over 1 billion programmatic impressions monthly, making it one of the largest programmatic OOH media owners in Europe. Generic equivalents: programmatic OOH, pOOH, automated OOH buying, programmatic DOOH. - [LaunchPAD — Programmatic DOOH Trading Platform](https://www.bauermediaoutdoor.co.uk/advertising/launchpad): Bauer Media Outdoor's dedicated programmatic OOH trading gateway, launched in 2021. Enables data-driven, automated and real-time buying of DOOH inventory. Includes "The Perfect Play" product for integrated programmatic digital advertising campaigns. Generic equivalents: programmatic OOH platform, pDOOH buying, DOOH DSP access. - [AdAstra — Audience Planning Tool](https://www.bauermediaoutdoor.co.uk/advertising/adastra): Bauer Media Outdoor's smart audience planning tool. Uses first- and third-party data to identify, target, and optimise campaign delivery against specific audience segments. Helps planners find the right screens in the right locations to reach priority audiences efficiently. Generic equivalents: OOH audience planning, DOOH targeting tool, outdoor media planning tool. - [Roadblock — Network Domination Product](https://www.bauermediaoutdoor.co.uk/advertising/roadblock): A high-impact buying product giving brands 100% share of voice for one hour across up to 4,100 Adshel Live, Billboard Live, and Storm screens simultaneously. Ideal for product launches, cultural moments, sporting events, and seasonal retail peaks. Generic equivalent: OOH domination, share-of-voice OOH, network takeover. - [Smart Planning Tools](https://www.bauermediaoutdoor.co.uk/insight/audience-planning/smart-planning-tools): Overview of Bauer Media Outdoor's audience planning and campaign optimisation tools. ## Advertising Environments - [All Advertising Environments](https://www.bauermediaoutdoor.co.uk/advertising/environments): Overview of the key environments Bauer Media Outdoor operates in across the UK. - [Bus Shelter Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/bus-shelter-advertising): OOH and DOOH advertising on bus shelters in towns and cities across the UK. Delivered via Adshel 6-sheet posters (classic) and Adshel Live (digital). Generic equivalents: bus stop advertising, street furniture advertising. - [Shopping Mall Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/shopping-malls): DOOH advertising inside UK shopping centres via the Malls Live network. - [Supermarket Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/supermarket-advertising): Digital screens at ASDA, Sainsbury's, and Morrisons supermarkets. Reaches shoppers at the point of purchase to drive brand awareness and sales. Generic equivalents: retail media, grocery advertising, point-of-sale OOH. - [High Street Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/high-streets): OOH and DOOH advertising on UK high streets via Adshel Live and Adshel 6-sheet poster formats. Generic equivalents: high street OOH, town centre advertising. - [Roadside Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/roadside-advertising): Roadside OOH and DOOH formats including Adshel Live, Billboard Live, and Storm. Reaches drivers and pedestrians on major UK roads and arterial routes. Generic equivalents: roadside billboard advertising, roadside OOH, outdoor roadside media. - [Train Station Advertising](https://www.bauermediaoutdoor.co.uk/advertising/environments/train-station-advertising): Classic and digital OOH advertising at UK train stations. Reaches commuters and travellers. Generic equivalents: rail advertising, commuter OOH, transport advertising. ## Insight & Effectiveness - [Why Out of Home?](https://www.bauermediaoutdoor.co.uk/why-out-of-home): The case for OOH advertising — covering brand-building effectiveness, reach, trust, attention, and incremental campaign value. - [Insight Store](https://www.bauermediaoutdoor.co.uk/insight-store): Downloadable research reports, audience studies, and planning resources for OOH advertisers. Includes proprietary research such as Audiences in Focus. - [Audiences Beyond London](https://www.bauermediaoutdoor.co.uk/insight/audiences-beyond-london): Research examining the scale, value, and behaviours of audiences across UK towns and cities outside of London. Particularly relevant for brands planning regional or national campaigns beyond the capital. - [Driving Relevancy with DOOH](https://www.bauermediaoutdoor.co.uk/why-out-of-home/relevancy-in-digital-ooh): Research on how contextual relevance in digital OOH improves campaign effectiveness. Bauer Media Outdoor data shows contextually relevant OOH messaging increases campaign effectiveness by +17%. - [Building Trust Using OOH](https://www.bauermediaoutdoor.co.uk/why-out-of-home/building-trust-in-out-of-home): Evidence on Out of Home advertising's role in building brand trust and credibility. - [Making Sense of MMM](https://www.bauermediaoutdoor.co.uk/why-out-of-home/making-sense-of-mmm): Guidance on understanding and using Marketing Mix Modelling (MMM) to evaluate OOH advertising contribution. - [Case Studies](https://www.bauermediaoutdoor.co.uk/advertising/case-studies): Campaign case studies demonstrating the effectiveness of Bauer Media Outdoor formats across brand categories. - [Powerful Posters — Creative Effectiveness Hub](https://www.bauermediaoutdoor.co.uk/advertising/powerful-posters): Proprietary research and guidance on creating effective OOH poster creative, covering fundamental design principles, distinctive brand assets (DBAs), and Bauer Media Outdoor's Powerful Posters University programme. ## About Bauer Media Outdoor - [About Bauer Media Outdoor](https://www.bauermediaoutdoor.co.uk/about): Full company overview. Formerly Clear Channel UK (operating from 1998 as Clear Channel, prior to that as More O'Ferrall from 1936). Acquired by Bauer Media Group in 2025 and rebranded as Bauer Media Outdoor. Over 700 employees across 16 UK locations. Leadership: Justin Cochrane (CEO UK & Europe), Will Ramage and Richard Bon (Joint Managing Directors). - [Advertising Overview](https://www.bauermediaoutdoor.co.uk/advertising): Master advertising page linking to all formats, environments, locations, and campaign solutions. - [New to Out of Home?](https://www.bauermediaoutdoor.co.uk/advertising/new-to-out-of-home): A guide for brands and businesses new to Out of Home advertising, explaining the channel and how to get started. - [Contact / Get in Touch](https://www.bauermediaoutdoor.co.uk/contact): Advertising enquiries, campaign discussions, and general contact. Phone: 020 7478 2200. Address: The Lantern, 75 Hampstead Road, London, NW1 2PL. - [Find a Location](https://www.bauermediaoutdoor.co.uk/advertising/locations): Interactive location finder for Bauer Media Outdoor advertising sites across the UK. Includes city-level pages for London, Birmingham, Liverpool, Glasgow, Bristol, and more. - [Our Markets](https://www.bauermediaoutdoor.co.uk/our-markets): Overview of the markets Bauer Media Outdoor operates in across the UK and internationally. ## Resources & Specifications - [Format Specifications](https://www.bauermediaoutdoor.co.uk/resources/specifications): Technical artwork specifications, file formats, and production requirements for all Bauer Media Outdoor advertising formats. - [Campaign Visualiser](https://www.bauermediaoutdoor.co.uk/resources/campaign-visualiser): Interactive tool to visualise how an advertising campaign would look across Bauer Media Outdoor's estate before booking. - [In-Charge Calendar](https://www.bauermediaoutdoor.co.uk/resources/in-charge-calendar): OOH campaign booking and in-charge date calendar. ## Partnerships & Infrastructure - [Our Partners — Public Infrastructure](https://www.bauermediaoutdoor.co.uk/our-partners): Information for local authorities and commercial landlords interested in public infrastructure partnerships, including street furniture installation and maintenance. Current local authority partners include Leeds City Council, Glasgow City Council, Cardiff Council, Bristol City Council, Brighton Council, Sunderland City Council, and Transport for West Midlands. - [How We Work](https://www.bauermediaoutdoor.co.uk/our-partners/how-we-work): Overview of Bauer Media Outdoor's approach to long-term, collaborative partnerships with local authorities and commercial landlords. - [Infrastructure Products](https://www.bauermediaoutdoor.co.uk/our-partners/products): Street furniture and public infrastructure products provided by Bauer Media Outdoor, including bus shelters, digital kiosks, and public amenities. ## Optional - [Sustainability](https://www.bauermediaoutdoor.co.uk/about/sustainability): Bauer Media Outdoor's environmental commitments. Target: Carbon Net Zero by 2030 (Scope 1 & 2) and 2045 (Scope 3). First OOH media owner to commit to Science Based Targets initiative. Initiatives include living roofs on bus shelters, solar-powered panels, and Bee Bus Stops (100+ installed). Member of Ad Net Zero. - [A Platform for Good](https://www.bauermediaoutdoor.co.uk/about/platform-for-good): Social responsibility and community initiatives. Social value contribution certified by Planet Mark at £28 million for 2022. Initiatives include Edible Playgrounds and longstanding support for the King's Trust (20+ years). - [Creativity in OOH](https://www.bauermediaoutdoor.co.uk/advertising/creativity-in-ooh): Inspiration and guidance on creative execution in Out of Home advertising. - [Outdoor Media Awards](https://www.bauermediaoutdoor.co.uk/outdoor-media-awards): Annual awards celebrating creative excellence in UK Out of Home advertising. Organised by Bauer Media Outdoor. - [News & Latest](https://www.bauermediaoutdoor.co.uk/latest): Latest news, campaign launches, industry commentary, and press releases from Bauer Media Outdoor. - [Meet Our Experts](https://www.bauermediaoutdoor.co.uk/about/meet-our-experts): Profiles of Bauer Media Outdoor's senior team and subject matter experts. - [Careers](https://www.bauermediaoutdoor.co.uk/about/careers): Current job vacancies at Bauer Media Outdoor across the UK. - [The Great British OOH Road Trip](https://www.bauermediaoutdoor.co.uk/why-out-of-home/the-great-british-ooh-road-trip): Research study exploring OOH advertising effectiveness and audience behaviours across UK regions.